Archive: March 2004

Economic Climate Warms up Business for Niche PR Firms

March 22nd, 2004 by

Terry Catchpole, founder and president of The Catchpole Corporation, a boutique PR firm specializing in securing speaking engagements for high-tech business executives, thinks the dot-com debacle was a blessing in disguise for niche PR. Huh?… Continued

Niche PR: An Inside Perspective

March 22nd, 2004 by

Terry Catchpole, who has been practicing niche PR for more than 17 years, offers some lessons learned about offering specialty communications, regardless of the industry. “Stick to the knitting” was an axiom popularized in the… Continued

Living up to (Corporate Social) Responsibility

March 22nd, 2004 by

From a one-time event that mustered 5,000 employees who generated 31,000 hours of community service in one day to an ongoing corporate initiative to address workplace diversity, the winners of PR NEWS’ annual CSR Awards… Continued

PR Drives Real Message in School Bus Ad Campaign

March 22nd, 2004 by

Late last year Kathy Kiely, vice president of marketing for Bertucci’s restaurant, a Boston-based Italian food chain, was watching a local news broadcast and saw a piece on the dire financial straits faced by the… Continued

Overheard

March 15th, 2004 by

Massive forests were felled within the last week to report the guilty verdict in the Martha Stewart saga. With stories covering every conceivable angle of the case — ranging from how much time Stewart may… Continued

Bracing for (Sudden) Change in Brand Managers

March 15th, 2004 by

Jay Lipe likens them to the “plate spinners” who used to appear on the old “Ed Sullivan Show.” Lipe, CEO of Emerge Marketing (Minneapolis) and author of “The Marketing Toolkit for Growing Businesses” (Chammerson Press,… Continued

Q/A: ‘Transparency’ Authors Predict ‘Sea Change’ For Senior PR Execs

March 15th, 2004 by

Don Tapscott, CEO of Toronto-based consulting firm New Paradigm Learning Corp., and co-author of “The Naked Corporation: How the Age of Transparency Will Revolutionize Business” (Free Press, 2003), recalls the reaction he got to his… Continued

Courting Legal PR Winners

March 15th, 2004 by

The jury is back, and PR NEWS is excited to announce the winners of our first-ever Legal PR Awards programs. We had a healthy stack of entries from the marketing and PR departments at law… Continued

Media Insight: The Wall Street Journal Radio Network

March 15th, 2004 by

Dow Jones & Co. P O Box 300, Princeton, NJ 08543 609.520.4100 www.wsjradio.com The Wind Up To reach a significant number of business decision-makers – particularly as captives in their cars – The Wall Street… Continued

Editor’s Note

March 15th, 2004 by

Clarification: In PR NEWS’ Media Insight column (March 8), the reference to the “Must List” that “Cold Pizza” runs every Friday should not be construed as a feature developed by “Cold Pizza,” which runs on… Continued