Archive: January 2004

Numbers Don’t Lie: The Case For CSR

January 19th, 2004 by

PR NEWS asked CSR specialist Steve Voien, executive VP-director of operations with Edelman’s CSR practice, First&42nd., to provide a bird’s-eye view of CSR trends. As Voien makes clear, studies are starting to convince C-level executives… Continued

Companies Taking Cause Marketing to the Next Level

January 19th, 2004 by

With many people starting their daily work grind with a cup of java from Starbucks, it’s not a stretch to say that perhaps millions more of Americans now know a lot more about how coffee… Continued

Changing Mindsets on Cause Marketing, One CEO At a Time

January 19th, 2004 by

When he was senior VP/Director of Corporate Affairs for OppenheimerFunds in the early 1990s, Rob Densen sensed a huge void in the financial marketplace concerning women and investing. With an endorsement from then-CEO Jon Fossel… Continued

…and Tactics

January 19th, 2004 by

Susan Matthews, president of News Generation, says PR pros need to distinguish their ANR’s from service companies that are essentially “pitching infomercials.” She adds that the pitch must have a local angle, compelling content and… Continued

PRMovers

January 19th, 2004 by

Ad 2 of Greater Fort Lauderdale – Valerie Milkins (ex-Starmark International) has been appointed PR Chair for Ad 2, a division of the Advertising Federation of Greater Fort Lauderdale that targets young executives working in… Continued