Archive: August 2003

Differences in Pitch…

August 11th, 2003 by

At a recent media forum in New York sponsored by American Business Media, PR NEWS asked the reporters assembled what some of the differences are between corporation communication executives and agency reps when pitching top-tier… Continued

PR veteran hangs out a shingle…

August 11th, 2003 by

Dan Keeney, APR, a 20-year PR veteran, has launched a Houston-based PR agency, DPK Public Relations. The firm will specialize in corporations seeking to protect and enhance their reputations while they deal with a looming… Continued

Southwest Airlines ‘Reality’ Show Takes Off in ’04…

August 11th, 2003 by

It’s got to be more uplifting than “Survivor,” “Paradise Hotel” or any other of the host of reality shows that are now all the rage. Starting in early 2004 Southwest Airlines will be the subject… Continued

Taking "Express" straight to twentysomethings…

August 11th, 2003 by

Will Microsoft babies ever spend more than a few minutes with their noses nuzzled in a newspaper? The Washington Post Co. is betting they will with the recent launch of Express, a 20- to 24-page… Continued

…And Tactics

August 11th, 2003 by

The study, Intangible Assets and Communication, found three tools that PR pros can use to help them assess their organizations’ intangible assets: two help assess how companies share information and the third tool is how… Continued

Trend…

August 11th, 2003 by

PR pros are often bedeviled when they try to establish a link between communications and intangible assets, such as customer loyalty, brand equity, access to networks and human capital. Depending on how such assets are… Continued

Sure, It’s Fun and Games, But There’s Solid ROI for PR Execs in Electronic Gaming

August 11th, 2003 by

Communicators in the ever-morphing world of interactive games are learning to look above and beyond the next looming game title release and toward a long-range positioning of the game company itself. And, applicable to communicators… Continued

Rumors, Accusations on Internet Lead to Corporate Truth Sites

August 11th, 2003 by

For Azeezaly Jaffer, VP of public affairs and communications for the United States Postal Service, the story about USPS that ran on ABC News’ “20/20” was the last straw. The piece, which aired in early… Continued

Bugaboos

August 11th, 2003 by

John Capouya, deputy editor of SmartMoney, was brought in two years ago to ramp up the monthly’s consumer lifestyle coverage. Capouya (ex-Newsweek, The New York Times) edits the “Smart Spending,” “Agenda” and “Tech File” sections.… Continued

Media Insight: Veranda

August 11th, 2003 by

Hearst Magazines 455 E. Paces Ferry Road Suite 216 Atlanta, GA. 30305 404.261.3603 http://www.hearstmagazines.com The Wind-Up Veranda is no longer a well-kept secret. The magazine launched in 1987 and for more than a decade was… Continued