When pitching a new account or trying to get some exposure for an existing one, it’s easy for PR pros to fall back on routine. Account executives tend to go to the usual suspects when… Continued
Archive: August 2003
Why Democrats Are Losing the PR War And How You Can Learn From Their Mistakes
August 11th, 2003 by PRNEWSExecutives are often thrilled when professional communicators promise to approach their task “like a campaign.” That is, with a sense of urgency, savvy and discipline. While a lot of people in corporate America express a… Continued
Stressing Science of Certain Products Helps with the Pitch
August 11th, 2003 by PRNEWSWhen Procter & Gamble sought PR help in launching a new product last year, the cosmetics maker wanted more than the usual talk of timeless grace and nature adorned. The Olay Regenerist skin care product… Continued
Media Insight: Veranda
August 11th, 2003 by PRNEWSHearst Magazines 455 E. Paces Ferry Road Suite 216 Atlanta, GA. 30305 404.261.3603 http://www.hearstmagazines.com The Wind-Up Veranda is no longer a well-kept secret. The magazine launched in 1987 and for more than a decade was… Continued
Differences in Pitch…
August 11th, 2003 by PRNEWSAt a recent media forum in New York sponsored by American Business Media, PR NEWS asked the reporters assembled what some of the differences are between corporation communication executives and agency reps when pitching top-tier… Continued
PR veteran hangs out a shingle…
August 11th, 2003 by PRNEWSDan Keeney, APR, a 20-year PR veteran, has launched a Houston-based PR agency, DPK Public Relations. The firm will specialize in corporations seeking to protect and enhance their reputations while they deal with a looming… Continued
Southwest Airlines ‘Reality’ Show Takes Off in ’04…
August 11th, 2003 by PRNEWSIt’s got to be more uplifting than “Survivor,” “Paradise Hotel” or any other of the host of reality shows that are now all the rage. Starting in early 2004 Southwest Airlines will be the subject… Continued
Taking "Express" straight to twentysomethings…
August 11th, 2003 by PRNEWSWill Microsoft babies ever spend more than a few minutes with their noses nuzzled in a newspaper? The Washington Post Co. is betting they will with the recent launch of Express, a 20- to 24-page… Continued
…And Tactics
August 11th, 2003 by PRNEWSThe study, Intangible Assets and Communication, found three tools that PR pros can use to help them assess their organizations’ intangible assets: two help assess how companies share information and the third tool is how… Continued