Archive: July 2003

Media Metrics

July 14th, 2003 by

While they have been around for many years, Weblogs — or blogs — are starting to gain significant traction among Web users, as the Google search engine integrates blogger and blogging tools into its new… Continued

Media Insight

July 14th, 2003 by

Forbes Inc. 28. W. 23rd St. New York, NY 10010 http://www.forbes.com The Windup The editorial mission at Forbes.com is noble: to make its readers richer and smarter. Notes Paul Maidment, editor of the site: “We… Continued

Q/A: Pitching Press to the Press

July 14th, 2003 by

Jolie Hunt (jolie.hunt@ft.com) recently took over as PR director for the North American region of The Financial Times. The salmon-colored daily, which launched in the U.S. in 1997, has struggled against the ad recession stateside… Continued

Jim Hill, Founder of News Broadcast Network, Dies…

July 14th, 2003 by

Broadcaster Jim Hill, the founder and Chairman Emeritus of News Broadcast Network (NBN), died July 4 at the age of 84 in Claremont, Calif., after a brief illness. Hill, whose 65-year career spanned nearly every… Continued

PR Standings…

July 14th, 2003 by

There were a couple of media episodes last week that, taken together, beg several PR questions. The first was the vituperative comments made by MSNBC commentator Michael Savage that cost him his job with the… Continued

…And Tactics

July 14th, 2003 by

The study reinforces the need for companies to listen carefully to Web site visitors’ queries and be prepared to provide accurate information about their operations. Communication executives should also study what certain companies have done… Continued

Trend….

July 14th, 2003 by

The Web is starting to serve up more and more dish, and online opinion leaders are eating it up with a spoon. So to make sure they’re getting the right info, corporate communication executives need… Continued

PR World Shakes Its Head as Oracle And PeopleSoft Trade Blows

July 14th, 2003 by

There’s a reason they call it a “hostile” takeover. In early June, mega software player Oracle Corp. offered $5.1 billion for rival PeopleSoft and upped the ante to $6.3 billion on June 18. The board… Continued

Following (Non) Decision on Nike v. Kaske, Jury Still Out on Ramifications

July 14th, 2003 by

The timing was a bit curious. A little more than a week after the U.S. Supreme Court refused to rule on whether the First Amendment protected a Nike publicity campaign to counter charges that Asian… Continued

Blueprint: Do’s and Don’t for an Effective VNR Campaign

July 14th, 2003 by

The ABC’s of VNR’s are in flux. In a post-September 11 world it is much harder to get airtime for VNRs than it was before that awful day. “There used to be more room for… Continued