Burson-Marsteller names Karen Doyne (ex-Ketchum) as Managing Director for Crisis Communications in the firm’s U.S. Corporate and Financial Practice… Coyne Public Relations picks Ronni Heyman (ex-eLUXURY.com) as VP/New Business Development…A shakeup in Edelman’s global operations:… Continued
Archive: July 2003
New "Image" for Philadelphia Inquirer…
July 21st, 2003 by PRNEWSYesterday (July 20) marked the debut of a new broadsheet section in The Philadelphia Inquirer called “Image.” The section essentially replaces the paper’s Sunday magazine, which folded earlier this month. However, most of the magazine’s… Continued
Is there anything celebrities can’t do? …
July 21st, 2003 by PRNEWSIn yet another example of how celebrities move messages, a new has study found that after NBC “Today” show host Katie Couric had a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide… Continued
Time Will Tell Whether New PR Alliance Has Any Legs
July 21st, 2003 by PRNEWSMark Raper, chairman-CEO of PR agency Carter Ryley Thomas (CRT), doesn’t mince words when he describes what keeps his clients up at night. “Clients are telling us they’re sick and tired of the same PR… Continued
Media Databases: Cracking The Build-or-Buy Quandary
July 21st, 2003 by PRNEWSIt was the English poet William Blake who probably first addressed the media list conundrum, when he concluded his prophetic poem The Marriage of Heaven and Hell with the immortal words: “Enough! or too much.”… Continued
Blueprint: Do’s and Don’t for an Effective VNR Campaign
July 14th, 2003 by PRNEWSThe ABC’s of VNR’s are in flux. In a post-September 11 world it is much harder to get airtime for VNRs than it was before that awful day. “There used to be more room for… Continued
Your Next Steps When the Reporter Gets the Facts Flat Out Wrong
July 14th, 2003 by PRNEWSTwo of the more frequent complaints about press coverage are when an article doesn’t have critical information that a company or organization wants in an article and when an article has an incorrect fact or… Continued
Prep Time, Special Deliveries Help Seasoned Brands Take Flight
July 14th, 2003 by PRNEWSIn the summer of 2002, Domino’s Pizza approached its longstanding PR agency Vorhaus & Company Inc. with a new challenge. The nation’s leader in pizza delivery was poised to introduce a new spicy-chicken product, Domino’s… Continued