Archive: July 2003

PR People Moves…

July 21st, 2003 by

Burson-Marsteller names Karen Doyne (ex-Ketchum) as Managing Director for Crisis Communications in the firm’s U.S. Corporate and Financial Practice… Coyne Public Relations picks Ronni Heyman (ex-eLUXURY.com) as VP/New Business Development…A shakeup in Edelman’s global operations:… Continued

Measuring Media Relations Outputs for Internet Publications

July 21st, 2003 by

If you think guidelines to measure print and broadcast media can give you a headache, trying to measure articles on the Internet is is akin to getting a frontal lobotomy. How does one determine the… Continued

Drilling for Gold: Using Research To Grab Bigger Budgets for PR

July 21st, 2003 by

Is your slice of the budget pie shrinking each year? It’s time to fight back. Along with your ability to create terrific programs, your most valuable weapon is research. Used wisely, it can get you… Continued

Creating Awareness of Medical Condition Helps To Boost Brand

July 21st, 2003 by

When retail giant Office Depot came calling, Joe Guzzardo knew it was his lucky day. As communications director for the National Alliance for Autism Research (NAAR), Guzzardo has a tough challenge: promoting awareness of autism,… Continued

Media Insight: Women’s Wear Daily

July 21st, 2003 by

Fairchild Publications Inc. 7 W. 34th Street 3rd Floor New York, NY 10001 212.630.3500 http://www.wwd.com The Wind-Up While titles like Marie Claire and Glamour provide coverage of the fashion industry chapter-and-verse, Fairchild Publications’ flagship Women’s… Continued

Bugaboos

July 21st, 2003 by

Laura Fenton joined Budget Living around the time of its October 2002 launch and was promoted this past June to assistant editor. She is involved in the magazine’s entire conception and, more specifically, handles the… Continued

Tech Tools and PR: Never the Twain Shall Meet?

July 21st, 2003 by

Score one for PR pros who think that PR is an art form and doesn’t lend itself to science. Senior-level marketing executives and directors from 52 U.S.-based high tech firms participating in a recent survey… Continued

Your Next Steps When the Reporter Gets the Facts Flat Out Wrong

July 14th, 2003 by

Two of the more frequent complaints about press coverage are when an article doesn’t have critical information that a company or organization wants in an article and when an article has an incorrect fact or… Continued

Prep Time, Special Deliveries Help Seasoned Brands Take Flight

July 14th, 2003 by

In the summer of 2002, Domino’s Pizza approached its longstanding PR agency Vorhaus & Company Inc. with a new challenge. The nation’s leader in pizza delivery was poised to introduce a new spicy-chicken product, Domino’s… Continued

Coming in August….

July 14th, 2003 by

Make sure PR has a role in your company’s legal strategy. Join PR NEWS on August 19 for our 90-minute Webinar, Managing PR & Legal Concerns in a Post-Enron, Post-Martha Environment.” Featured speakers include Richard… Continued