Archive: July 2003

The granddad of sports media brands and the brash teenager in the field are coming together. FOX Sports and Sporting News announced last week that they were creating a Web- based sports network catering to… Continued

A recent report shows that so-called “Influentials” are becoming a force to be reckoned with online. The study, conducted by RoperASW/washingtonpost.com, took the pulse of 3,206 washingtonpost.com visitors who met Roper’s definition of an Influential.… Continued

Not long ago it was considered a bonus to prospective employers if you had bounced around a bit in the job market, particularly in PR. The thinking was that with such a furious pace of… Continued

During the go-go years in the late 1990s, a job in public relations was considered a sexy gig, even though the nitty-gritty of PR work has never quite qualified as a glam profession. Still, as… Continued

If you think guidelines to measure print and broadcast media can give you a headache, trying to measure articles on the Internet is is akin to getting a frontal lobotomy. How does one determine the… Continued

Is your slice of the budget pie shrinking each year? It’s time to fight back. Along with your ability to create terrific programs, your most valuable weapon is research. Used wisely, it can get you… Continued

When retail giant Office Depot came calling, Joe Guzzardo knew it was his lucky day. As communications director for the National Alliance for Autism Research (NAAR), Guzzardo has a tough challenge: promoting awareness of autism,… Continued

Fairchild Publications Inc. 7 W. 34th Street 3rd Floor New York, NY 10001 212.630.3500 http://www.wwd.com The Wind-Up While titles like Marie Claire and Glamour provide coverage of the fashion industry chapter-and-verse, Fairchild Publications’ flagship Women’s… Continued

Laura Fenton joined Budget Living around the time of its October 2002 launch and was promoted this past June to assistant editor. She is involved in the magazine’s entire conception and, more specifically, handles the… Continued

Score one for PR pros who think that PR is an art form and doesn’t lend itself to science. Senior-level marketing executives and directors from 52 U.S.-based high tech firms participating in a recent survey… Continued