Archive: April 2003

PR Moves

April 14th, 2003 by

EDS names John Clendening to VP, marketing and communications; Ken Smalling takes over for Clendening as director, EDS Enterprise Comms… Robert Sbarra to the position of Vice President, Sales and Marketing for Manchester Technologies, Inc.… Continued

Q/A: Patient in need of PR

April 14th, 2003 by

HealthSouth Corp., the nation’s largest chain of rehabilitation hospitals, has been on the front pages practically every day lately because of a growing accounting scandal. When the scandal broke, HealthSouth hired global health consultancy Euro… Continued

And Tactics…

April 14th, 2003 by

If you are a communications executive working at a company that wants to go public — or an agency rep advising a company mulling such a move — we have two words of advice: Sit… Continued

Trend…

April 14th, 2003 by

Fledgling companies feasted at the trough of equity markets during the late 1990s. But when the markets went bust in 2000, so did initial public offerings. IPOs reached a peak of 443 in 2000 but… Continued

Corrections

April 14th, 2003 by

The “Strategy of the Week” in the March 31 issue incorrectly stated that Walter Mossberg, technology columnist for The Wall Street Journal, only reviewed technology products that are both Windows and Mac compatible. Mac compatibility… Continued

Third-Party Endorsements Help Drive Successful Campaigns

April 14th, 2003 by

Remember the Pepsi tampering scandal of the early 1990s? As David L. Shank of Shank Public Relations Counselors helped the soda maker with its Midwest PR efforts at the time, he faced the challenge of… Continued

With Smart Crisis Plan in Wake of Anthrax Attacks, Postal Service Shows no Baggage

April 7th, 2003 by

In its 228-year history, the United States Postal Service never experienced a crisis to the degree it did during the anthrax scare of 2001. But after deploying its crisis communication plan related to the scare,… Continued

Connecting With the Next Big Thing

April 7th, 2003 by

Whether it is a threat to global peace, another corporate scandal, or a natural disaster, it seems that associations and nonprofits are always competing against the Goliaths just for a little of the public’s attention.… Continued

Using PR to Counter Negative Perceptions, Unify Industry

April 7th, 2003 by

The death earlier this year of Baltimore Orioles pitcher Steve Bechler cast a white-hot spotlight on the dietary supplement Ephedra, which Bechler had been taking at the time of his death. Coroner Dr. Joshua Perper… Continued

Trend…

April 7th, 2003 by

A recent survey exploring American attitudes toward international products and companies since the beginning of the war in Iraq shows – not surprisingly — that consumers are more skeptical of purchasing French, German and Canadian… Continued