EDS names John Clendening to VP, marketing and communications; Ken Smalling takes over for Clendening as director, EDS Enterprise Comms… Robert Sbarra to the position of Vice President, Sales and Marketing for Manchester Technologies, Inc.… Continued
Archive: April 2003
And Tactics…
April 14th, 2003 by PRNEWSIf you are a communications executive working at a company that wants to go public — or an agency rep advising a company mulling such a move — we have two words of advice: Sit… Continued
Corrections
April 14th, 2003 by PRNEWSThe “Strategy of the Week” in the March 31 issue incorrectly stated that Walter Mossberg, technology columnist for The Wall Street Journal, only reviewed technology products that are both Windows and Mac compatible. Mac compatibility… Continued
Third-Party Endorsements Help Drive Successful Campaigns
April 14th, 2003 by PRNEWSRemember the Pepsi tampering scandal of the early 1990s? As David L. Shank of Shank Public Relations Counselors helped the soda maker with its Midwest PR efforts at the time, he faced the challenge of… Continued
Making Measurement Your Compass Rather than Your Yardstick
April 14th, 2003 by PRNEWSThe concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued
…And Tactics
April 7th, 2003 by PRNEWSFirms that have a stake in transatlantic relationships will have to take a step back to determine whether American attitudes about French and German products are a flash-in- the-pan or a long-term phenomenon. “The way… Continued
Using PR to Counter Negative Perceptions, Unify Industry
April 7th, 2003 by PRNEWSThe death earlier this year of Baltimore Orioles pitcher Steve Bechler cast a white-hot spotlight on the dietary supplement Ephedra, which Bechler had been taking at the time of his death. Coroner Dr. Joshua Perper… Continued
Connecting With the Next Big Thing
April 7th, 2003 by PRNEWSWhether it is a threat to global peace, another corporate scandal, or a natural disaster, it seems that associations and nonprofits are always competing against the Goliaths just for a little of the public’s attention.… Continued