Archive: April 2003

Trend…

April 21st, 2003 by

A recent survey conducted by D S Simon Productions Inc in March — immediately after the completion of February sweeps (and before the SARS scare) — found that 23% of healthcare reporters would choose to… Continued

Survey: CEOs Becoming More Confident In Their PR Executives

April 21st, 2003 by

“PR plays a key role in promoting innovation.” “PR helps us put our best foot forward.” “PR complements other key initiatives.” The rallying cries of a mutual admiration society for PR professionals? No, they’re just… Continued

How To Answer ‘What’s In It For Me?’ When Seeking For-Profit Partner

April 21st, 2003 by

It’s no longer whether you should be involved in cause-related marketing; it’s how you should be involved. And the “how” is often determined by who you choose as your partner. In this Blueprint, we look… Continued

PRSA’s Bottom Line

April 21st, 2003 by

After spending a couple of years in the red, PRSA has started to improve its balance sheet. The PR organization, with nearly 20,000 members, last week reported that earnings grew to $1.7 million in 2002… Continued

Making Measurement Your Compass Rather than Your Yardstick

April 14th, 2003 by

The concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued

Optimizing Webcasting Beyond Regulation FD Compliance

April 14th, 2003 by

When it comes to getting out financial information, companies can no longer operate without a net. The Regulation Fair Disclosure (Reg FD), an SEC mandate that took effect on October 23, 2000, says public companies… Continued

Developing the Right PR, Legal Message Points During a Crisis

April 14th, 2003 by

Few media feeding in recent years has been more frenzied than the response to the sex scandals that have engulfed the Catholic Church. It was also an unfortunate example of what happens when an institution… Continued

PR Campaign For Bank Merger Gains Buy-In From Media, Execs

April 14th, 2003 by

In 1998, the Singapore government declared its intention to shake things up by lifting a longstanding ban on competition in the nation’s banking industry. Outsiders were to be allowed in, and that meant the five… Continued

Media Insight: The Daily Deal

April 14th, 2003 by

The Deal LLC 105 Madison Ave. New York, N.Y. 10016 http://www.thedeal.com Considering its title, it’s easy for the uninitiated to peg The Daily Deal as a publication that strictly covers the mergers & acquisitions markets.… Continued

Bugaboos

April 14th, 2003 by

Jon Fine has been covering consumer magazines and newspapers for Advertising Age since the summer of 2000. His pieces usually run in the first few pages of Ad Age — considered choice real estate for… Continued