Archive: April 2003

…And Tactics

April 28th, 2003 by

Multinational companies have to decide what their “persona” is going to be if they want to succeed in international markets, says Naseem Javed, CEO of ABC Namebank International, which specializes in corporate name identity. Their… Continued

Q/A American Airlines Hits The [PR] Skids

April 28th, 2003 by

The fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued

‘Politics Makes Strange Bedfellows’: It’s a Strategy That Works

April 21st, 2003 by

In the April 14th issue of PR NEWS, our cover story focused on securing third-party endorsements to lend weight to your PR efforts. In this week’s issue, Mark Reilly, our newest columnist, shows you how… Continued

PR Team Penetrates Latino Market With Soft Sell and Hard Numbers

April 21st, 2003 by

Heidi Eusebio could clearly see what it would take to sell contact lenses in the Latino market. Her vision was one that looked beyond the immediate bottom line and focused on the bigger picture. In… Continued

Media Insight: Vegetarian Times

April 21st, 2003 by

Sabot Publishing Inc. 301 Concourse Blvd. Suite 350 Glen Allen, VA 23059 804.346.0990 http://www.vegetariantimes.com When it launched in 1974 Vegetarian Times catered to the granola set. But as vegetarianism moved into the mainstream, so did… Continued

Media Metrics

April 21st, 2003 by

Corporate news perennials AOL Time Warner, General Motors, Microsoft, Walt Disney Co. and Wal-Mart continued to dominate corporate news coverage during the first three weeks of the Iraqi war. That, according to Delahaye Medialink, which… Continued

Strategy of the Week

April 21st, 2003 by

The media have already started to obsess on what a post-war Iraq will look like. Yet they’re still getting around to covering dinner-time issues like healthcare and education. To wit, Widmeyer Communications, a Washington, D.C.-based… Continued

Another Advertising Defeat

April 21st, 2003 by

The Philadelphia Inquirer plans to cease publication of its century-old Sunday magazine this summer because of the still-sagging advertising market. The magazine will be replaced in mid-July by an eight-page full-size feature section running most… Continued

Nike v Kasky goes before High Court

April 21st, 2003 by

It’s nail-biting time for communications and PR executives. On Wednesday (April 23) the U.S. Supreme Court will hear oral arguments in Nike Inc. et al. v. Marc Kasky, in a case that could have dramatic… Continued

Are the Media Hitting ‘Delete’ When They Get Your Emails?

April 21st, 2003 by

E-mails may seem quaint a few years from now, when computer chips have been planted in our brains and we’re all having mind-melds without the assistance of a modem. Until that day arrives, however, e-mail… Continued