Archive: April 2003

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired,… Continued

They remain the PR industry’s Achilles’ heel: poorly written press releases. Rife with misspellings and typos while the real news tends to be buried underneath flowery quotes from the CEO, press releases are a sore… Continued

It’s no longer whether you should be involved in cause-related marketing; it’s how you should be involved. And the “how” is often determined by who you choose as your partner. In this Blueprint, we look… Continued

In the April 14th issue of PR NEWS, our cover story focused on securing third-party endorsements to lend weight to your PR efforts. In this week’s issue, Mark Reilly, our newest columnist, shows you how… Continued

Heidi Eusebio could clearly see what it would take to sell contact lenses in the Latino market. Her vision was one that looked beyond the immediate bottom line and focused on the bigger picture. In… Continued

Sabot Publishing Inc. 301 Concourse Blvd. Suite 350 Glen Allen, VA 23059 804.346.0990 http://www.vegetariantimes.com When it launched in 1974 Vegetarian Times catered to the granola set. But as vegetarianism moved into the mainstream, so did… Continued

Corporate news perennials AOL Time Warner, General Motors, Microsoft, Walt Disney Co. and Wal-Mart continued to dominate corporate news coverage during the first three weeks of the Iraqi war. That, according to Delahaye Medialink, which… Continued

The media have already started to obsess on what a post-war Iraq will look like. Yet they’re still getting around to covering dinner-time issues like healthcare and education. To wit, Widmeyer Communications, a Washington, D.C.-based… Continued

After spending a couple of years in the red, PRSA has started to improve its balance sheet. The PR organization, with nearly 20,000 members, last week reported that earnings grew to $1.7 million in 2002… Continued

The Philadelphia Inquirer plans to cease publication of its century-old Sunday magazine this summer because of the still-sagging advertising market. The magazine will be replaced in mid-July by an eight-page full-size feature section running most… Continued