Archive: December 2001

Your company spent big bucks on an elaborate tradeshow booth. Now the pressure is on to produce tangible results, despite the fact that many events have seen a decline in attendance since the events of… Continued

Imagine this PR nightmare. Just as the anthrax scare hits the U.S. postal system, your company has printed and ready to drop a direct mail campaign specifically designed to pique the recipients’ curiosity: unmarked, hand-addressed… Continued

The way to a gastroenterological patient’s heart is most definitely through his stomach. That’s what Manning, Selvage & Lee/Chicago discovered when it partnered with the American Gastroenterological Association to create a groundbreaking consumer outreach program… Continued

PBI Media, LLC 1201 Seven Locks Rd Suite 300 Potomac, MD, 20854 301/354-2000 301/762-4196 http://www.aviationtoday.com In the weeks following Sept. 11, the newsletter formerly known as World Airport Week (a PR NEWS sister publication) made… Continued

National News: Lisa Simpson’s title at InStyle changes from senior correspondent to senior associate editor. She covers books, interviews celebrities and works on international issues. Phone 310/268-7200 … Tara McKelvey joins Marie Claire as senior… Continued

The Boston Chapter of PRSA is celebrating the holiday spirit with a little levity. The group has compiled a Top Ten Holiday Wish List from submissions from its local members. Want your wish included in… Continued

Corporate communicators in the chemical, pharmaceutical and telecom industries are much more likely to be challenged by internal organizational woes than their colleagues in the automotive, technology, financial services or utility industries. A new survey… Continued

Cross contacts for “Showbiz This Week,” “Burden of Proof,” “NewsSite” and “Travel Now” off your contact list. CNN cancelled the shows and let go of anchors Joie Chen, Roger Cossack and Bill Tush. (CNN, 212/714-5542)

CNBC’s “The Edge” goes on temporary hiatus, to be replaced by “Capital Reports,” a look at top congressional and political leaders and the impact of Washington events on business and the economy. The program airs… Continued

Ready to send your latest pitch to the networks? Stop and think before you dial Dan Rather or Katie Couric. More than half of Americans who are more interested in the news post-Sept.11 say their… Continued