Archive: November 2001

In 2000, the online apartment guide market was becoming saturated with new players. Apartments.com, the number two player, was looking to distinguish itself, especially among college students -heavy Internet users who are making the transition… Continued

Between 1998 and 2000, Molson’s flagship brand was flagging in Canada. Molson Canada was seen as a conservative company without a strong emotional connection to consumers. The brewery looked to 2000 as the year to… Continued

By 1999, fraud losses at Centura Bank were becoming less a pesky problem than a serious dilemma. The bank’s losses had reached a record high of $1.3 million due to the cutting edge technology available… Continued

Launching a new online product on two continents is no small endeavor – particularly if you’re seeking to stake a claim in an emerging market without any prior branding, proven credibility, history or customer base.… Continued

Second chances don’t come easy in high-tech circles. Exabyte, a supplier of tape storage devices and network storage solutions, enjoyed a heyday after its first product introduction and subsequent IPO in 1989. But as the… Continued

It’s easy to get lost in the crowd in the Big Apple, but Best Buy made sure that didn’t happen when it opened 11 new stores in New York and New Jersey in September 2000.… Continued

When the Orange County Water District (OCWD) discovered a newly regulated and potentially carcinogenic substance in two of its drinking water wells in May of 2000, its PR staff immediately had visions of an Erin… Continued

Boy Scouts of America is a venerable institution with a history among many American families. But scouting was definitely not a tradition among one important and growing group. The organization was experiencing real difficulty reaching… Continued

GlobalFluency, a network of 35 independent technology PR firms, debuts its new Web site with information on technology markets worldwide. The new site also provides links and resources to international business information, media organizations, technology… Continued

A PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they… Continued