Archive: November 2001

Marcom: Canadian ‘Rant’ Builds Patriotic Fervor … For Beer

November 5th, 2001 by

Between 1998 and 2000, Molson’s flagship brand was flagging in Canada. Molson Canada was seen as a conservative company without a strong emotional connection to consumers. The brewery looked to 2000 as the year to… Continued

Indies Online

November 5th, 2001 by

GlobalFluency, a network of 35 independent technology PR firms, debuts its new Web site with information on technology markets worldwide. The new site also provides links and resources to international business information, media organizations, technology… Continued

PR NEWS’ Winners Prove Their Weight in Platinum

November 5th, 2001 by

A PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they… Continued

Community Relations: Boy Scouts’ Hispanic Awareness Campaign Beats the Stereotypes

November 5th, 2001 by

Boy Scouts of America is a venerable institution with a history among many American families. But scouting was definitely not a tradition among one important and growing group. The organization was experiencing real difficulty reaching… Continued

Crisis Management: Orange County Averts Crisis with Proactive PR

November 5th, 2001 by

When the Orange County Water District (OCWD) discovered a newly regulated and potentially carcinogenic substance in two of its drinking water wells in May of 2000, its PR staff immediately had visions of an Erin… Continued

Event Promotion: Best Buy’s Big Apple Debut

November 5th, 2001 by

It’s easy to get lost in the crowd in the Big Apple, but Best Buy made sure that didn’t happen when it opened 11 new stores in New York and New Jersey in September 2000.… Continued

Financial/Investor relations: Exabyte Makes Mammoth Impression on Wall Street

November 5th, 2001 by

Second chances don’t come easy in high-tech circles. Exabyte, a supplier of tape storage devices and network storage solutions, enjoyed a heyday after its first product introduction and subsequent IPO in 1989. But as the… Continued

Interactive Pr: GlobeXplorer Beats the Dotcom Blues

November 5th, 2001 by

Launching a new online product on two continents is no small endeavor – particularly if you’re seeking to stake a claim in an emerging market without any prior branding, proven credibility, history or customer base.… Continued

Internal Communications: Centura Employees Laugh All the Way to the Bank

November 5th, 2001 by

By 1999, fraud losses at Centura Bank were becoming less a pesky problem than a serious dilemma. The bank’s losses had reached a record high of $1.3 million due to the cutting edge technology available… Continued

PRSA And Red Cross Join Forces

November 5th, 2001 by

The PRSA has teamed with the American Red Cross to recruit and train PR and public affairs pros to support communications initiatives during local and national disasters. The partnership, dubbed “The Power of Two,” will… Continued