Archive: March 2001

New Features for Health Site. Dot-coms may be dying daily, but the business of health information online is still as serious as a heart attack. Consumer Health Interactive, a health-related Webzine, unveiled two new “Self-Care”… Continued

When Kathryn Collins, director of communications research for General Motors, needed to improve her company’s internal communications program in 1998, she called some atypical sources: Her counterparts from 13 internationally-known companies. Using professional acquaintances as… Continued

Retail superchain Borders Books axed 300 community relations employees. In a release last week Vice President of Corporate Affairs Anne Rodman said the layoffs were part of the company’s plan to more effectively allocate resources.… Continued

DIRECTOR OF MARKETING AND PUBLIC RELATIONS We are Sigma Theta Tau International, Honor Society of Nursing. Since 1922 our purpose has been the dissemination of knowledge to our 125,000-nurse member organization. Located in Indianapolis, IN.… Continued

This week something fun landed in our mailbox: a copy of Bronner’s newly-issued rhyming phrases dictionary. We realized that this could be a helpful resource for speechwriters to jazz up their discourses with some fun… Continued

Speaking of Web stats, we’ve stumbled across a portal that could be a Web statistician’s dream (not to mention a helpful resource for communicators looking to keep abreast of Internet trends.) Internetstats.com links to virtually… Continued

Screaming Media. Many journalists would rather endure root canals or extended lunches with Kathie Lee Gifford than have to call internal PR departments of huge corporations. (Case in point, this reporter tried to get a… Continued

The “Dummies” series of books from publisher IDG has become so popular that it was inevitable we would see an installment dumb-ifying the public relations profession (after all, you can get “Bird Watching for Dummies,”… Continued

Corporate Moves Joe Fisher is the new CEO at Streampipe.com of Alexandria, Va. Fisher, and the company’s new chairman, Kurt Krauss, come to Streampipe from Burson- Marsteller, where Krauss held the Worldwide CFO position, and… Continued

Your senior execs are plugging your company on Wall Street as a “blue-chip-corporation-turned-New-Economy-player,” but your sales force is hinging pitches on old-school concepts like “longevity” and “experience.” Complicating matters, your customer service reps are operating… Continued