Archive: March 2001

Media Insight: TVinsite

March 5th, 2001 by

Cahners Television Group 245 W. 17th St. New York, New York Phone: 212/645-0067 FAX: 212/337-7198 http://www.TVinsite.com TVinsite is a PR professional’s dream come true. The month-old portal makes pitching 50 times easier by pulling together… Continued

This Just In…

March 5th, 2001 by

Retail superchain Borders Books axed 300 community relations employees. In a release last week Vice President of Corporate Affairs Anne Rodman said the layoffs were part of the company’s plan to more effectively allocate resources.… Continued

JobTracker

March 5th, 2001 by

DIRECTOR OF MARKETING AND PUBLIC RELATIONS We are Sigma Theta Tau International, Honor Society of Nursing. Since 1922 our purpose has been the dissemination of knowledge to our 125,000-nurse member organization. Located in Indianapolis, IN.… Continued

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March 5th, 2001 by

This week something fun landed in our mailbox: a copy of Bronner’s newly-issued rhyming phrases dictionary. We realized that this could be a helpful resource for speechwriters to jazz up their discourses with some fun… Continued

Resources

March 5th, 2001 by

Speaking of Web stats, we’ve stumbled across a portal that could be a Web statistician’s dream (not to mention a helpful resource for communicators looking to keep abreast of Internet trends.) Internetstats.com links to virtually… Continued

PRNEWSBriefs

March 5th, 2001 by

Screaming Media. Many journalists would rather endure root canals or extended lunches with Kathie Lee Gifford than have to call internal PR departments of huge corporations. (Case in point, this reporter tried to get a… Continued

No Offense, Says Author of `PR for Dummies’

March 5th, 2001 by

The “Dummies” series of books from publisher IDG has become so popular that it was inevitable we would see an installment dumb-ifying the public relations profession (after all, you can get “Bird Watching for Dummies,”… Continued

People Moves

March 5th, 2001 by

Corporate Moves Joe Fisher is the new CEO at Streampipe.com of Alexandria, Va. Fisher, and the company’s new chairman, Kurt Krauss, come to Streampipe from Burson- Marsteller, where Krauss held the Worldwide CFO position, and… Continued

`Reality TV’ Zooms In on Messaging Inconsistencies, Opportunities

March 5th, 2001 by

Your senior execs are plugging your company on Wall Street as a “blue-chip-corporation-turned-New-Economy-player,” but your sales force is hinging pitches on old-school concepts like “longevity” and “experience.” Complicating matters, your customer service reps are operating… Continued

Anatomy of a Successful Start-Up Launch

March 5th, 2001 by

The New Economy may be shaking out, but not every new technology venture has been an e-commerce dud. Infrastructure companies continue to be hot properties, as evidenced by AppStream, which put a dent the technology… Continued