Archive: March 2001

MediaHotSheet

March 12th, 2001 by

American Spectator’s New Vision. Conservative Clinton-bashing monthly American Spectator is refocusing its editorial to devote more space to technology- related issues. Editor and Publisher Richard Vigilante said the new direction will combine hard-hitting political coverage… Continued

This Just In…

March 12th, 2001 by

Betsy Nichol has resigned as president of Women Executives in PR. President-elect Lisa Kovitz, managing director of Burson-Marsteller, will assume her duties as new president. Nichol was unavailable for comment, but Nichol & Co. staff… Continued

PRNEWSBriefs

March 12th, 2001 by

Catastrophe Creates Fodder for the Press Release Mill. Nothing screams “opportunity” for PR people than a high-profile natural disaster. Case in point: the day after the 6.8-magnitude earthquake rocked Seattle last week, we searched keyword… Continued

Survivor Guilt: How the Corporate Ax Affects Remaining Employees

March 12th, 2001 by

“Survivor guilt,” usually felt by those who walk away unscathed from plane disasters and car crashes, is also affecting those who stay employed in the wake of mass layoffs during these uncertain economic times. Corporations,… Continued

Enviro Activists Use Ethics To Drive Powerful PR Strategies

March 12th, 2001 by

First of Two Parts Last month, energy company Con Edison became the latest to join the conga line of corporate powerhouses – American Airlines, Coca-Cola, GM, Sunoco and Nike among them – to publicly endorse… Continued

Grassroots Networking: It’s Not What You Know, It’s Who You Can Learn From

March 5th, 2001 by

When Kathryn Collins, director of communications research for General Motors, needed to improve her company’s internal communications program in 1998, she called some atypical sources: Her counterparts from 13 internationally-known companies. Using professional acquaintances as… Continued

Hotsheet

March 5th, 2001 by

New Features for Health Site. Dot-coms may be dying daily, but the business of health information online is still as serious as a heart attack. Consumer Health Interactive, a health-related Webzine, unveiled two new “Self-Care”… Continued

Media Trends

March 5th, 2001 by

Broadcast Web Sites Trump Dailies. The digital revolution has reached a crossroads of sorts: some local newspapers are losing ground online to their competitors in the broadcast media. The Media Audit, a survey of viewers… Continued

Media Moves

March 5th, 2001 by

Bloomberg News Jeff Bliss, reporter, shifts from covering taxes and banking policies to congressional education issues. jbliss@bloomberg.net…Robert Friedman was promoted from senior editor to international editor overseeing international coverage of Fortune. Contact through the publication… Continued

Say What?

March 5th, 2001 by

Goofy and esoteric press releases are the bread and butter of the “Say What?” column and this week’s example comes from the margarine industry. Michigan-based Stone & Simons Advertising recently completed an ad campaign for… Continued