Archive: February 2001

In Layoffs, ‘Least Horrific’ Perhaps The Best Communications Goal

February 26th, 2001 by

If chipper M&A news constituted the refrain in every business success set to music in 1999, layoffs are the recurring theme in the more somber Greek tragedies now playing out in early 2001. And we’re… Continued

Case Study: ADM Gives Vitamin Logo Shot In Arm

February 26th, 2001 by

The Case Consumers trying to choose a dietary supplement don’t always have an easy job. With so many supplements lining the shelves, it can be hard to determine which bottle has the desired nutrients. According… Continued

Media Insight: Aftermarket Business, Advanstar Communications

February 26th, 2001 by

7500 Old Oak Blvd. Cleveland, Ohio 44130-3343 440/891-2604 Fax: 440/891-2675 http://www.aftermarketbusiness.com Aftermarket Business is one of more than 100 b-to-b titles published by Advanstar Communications – which boasts strongholds in markets such as application technology,… Continued

Say What?

February 26th, 2001 by

This week’s choice for “say what?” made us react with those very words. The lead to the release reads, and we quote, “Hyperception Inc. announces the release of its TMS320C24xx-based DSP Digital Motor Control (DMC)… Continued

Media Moves

February 26th, 2001 by

Adweek reporter Rebecca Flass relocates to the Los Angeles bureau from Boston. Her new beat is West Coast advertising, public relations, and direct marketing. rflass@adweek.com … BusinessWeek department editor Marcia Stepanek, Technology Strategies, was fired… Continued

Reporter’s Notebook

February 26th, 2001 by

Amy Frazier, editor of PRN’s sister publication Selling to Kids, recently got an assignment that most reporters only dream about: the American International Toy Fair in New York. Although she didn’t bring us any toys,… Continued

Hotsheet

February 26th, 2001 by

The Great Outdoors. The New York Times has introduced a new column dedicated to emphasizing the natural world over technical skills. James Gorman, former story editor for the New York Times Magazine and editor of… Continued

Rocket Scientists and Kiss-Ups Among Us

February 26th, 2001 by

Do you identify yourself as a PR goddess when you answer your phone? Do your business cards tout the quasi-cryptic title “AK” (understood, by those “in the know” to stand for ass-kisser?)? Sue Nail, a… Continued

This Just In…

February 26th, 2001 by

The International Association of Business Communicators has revealed financial troubles. The San Francisco-based association lost $1 million last year because of “sloppiness in accounting, financial mismanagement and over-spending,” said President Lou Williams. No one was… Continued

The Fashion Police

February 26th, 2001 by

I know, it seems frivolous, but it really does matter what you wear when you do a television interview. You can nail that interview, give the reporter amazingly erudite answers and appear confident and in… Continued