Archive: November 2000

If you’re in the healthcare field and you’re not targeting consumers on the information superhighway, you may be taking the long route to reach them. More than 85% of Internet users now venture online to… Continued

Speaking of instant access … Brodeur Worldwide is playing the real-time results game, as well. Its new InfoTouch service allows corporations to tap the opinions of trade show and conference attendees. InfoTouch is housed on… Continued

It seems counter-intuitive – you know “20/20” is about to break a damaging story on your company, and you alert 500 consumers to turn on their tubes? This isn’t exactly a call-all-my-friends-I’m-gonna-be-on-TV situation. But it… Continued

NEW YORK – Research designed to gauge the effectiveness of PR continues to become more sophisticated, as practitioners move away from output measures, such as clip- counting, toward more outcome-oriented metrics, such as spikes in… Continued

Michael Griffo is promoted from assistant to the editor-in-chief to assistant editor at FamilyPC. He is now responsible for the Web Almanac and the entertainment beat. [email protected]. Susan Spencer joins as senior editor, focusing on… Continued

Ho Ho Haul. In the realm of holiday gifts that arrive neither by miracle nor by sleigh…Atlantic Journal of Transportation is interested in stories covering the influx of retail goods (by traditional means) for the… Continued

Life and Death on Air. Your medical news could save lives – provided it gets past the most stringent gatekeepers. And we don’t mean HMOs. We’re talking about TV and radio talk show producers. Decision… Continued

Rewired. You may think you’re pitching the tube, but…more than half of the TV news directors speaking during the opening session of the Radio and Television News Directors Association convention last month said their Web… Continued

VarOOM. CMP’s biweekly varBusiness updates its image with hopes of retaining those loyal readers deemed “architects of the new economy.” Watch for an increased focus on emerging technology and market research, plus in depth features… Continued

Your expertise has made you golden. Your workload has made you gray. Have you gone platinum yet? PR NEWS is seeking entries for its 2001 Platinum PR Awards – a competition that recognizes strategic innovation… Continued