Archive: September 2000

Cause-Related Messages Resound With Teens

September 11th, 2000 by

Companies hoping to cash in on the $150 billion teen market can gain a competitive edge by supporting certain causes, a new study finds. When price and quality are equal, 89% of teens say they… Continued

This Just In…

September 4th, 2000 by

Seven stocks on the NYSE shift to decimal-based trading, and others will follow suit before the SEC’s April 2001 deadline. The “currency” change is expected to spark a flurry in market activity – particularly among… Continued

Media Insight

September 4th, 2000 by

LevelRed.com 1450 Front St. San Diego, CA 92101 619/615-3110 Is it a Web publisher, radio broadcaster, video producer or event-marketing firm? Yes. New media aggregate LevelRed.com emerged from beta testing July 15 on a mission… Continued

Hotline

September 4th, 2000 by

New Space. The rush by Internet sites to create print vehicles is beginning to resemble a high-speed chase. Space.com, the Web-child of former CNN anchor Lou Dobbs, is launching Space Illustrated – the first issue… Continued

Editorial Calendar Alert

September 4th, 2000 by

Big biz and computers. The Nov. 10 issue of Computoredge looks at how computers are affecting big businesses and how big businesses have changed the computer. The magazine is the largest regional computer weekly in… Continued

Media Moves

September 4th, 2000 by

Naomi Aoki joins the Boston Globe as a business reporter covering biotechnology companies and industry trends. naoki@globe.com… Dwight Silverman shifts from computing columnist/high tech writer to Web development editor for the HoustonChronicle.com; dwight.silverman@chron.com. Tom Fowler… Continued

Say What?

September 4th, 2000 by

Oh, the evils that email PR will bring. This week: a release excerpt that warrants no introduction, from the alleged (and world famous!) Estonian PR firm Global Media Communications, Inc.: “Seduce anyone!” boasts Layguide and… Continued

New Book Urges PR Experts to Take the Next Step…and Become Advisors

September 4th, 2000 by

Corporations and PR firms alike yearn for stable, long-term relationships that mutually benefit both sides. A new book, Clients for Life: How Great Professionals Develop Breakthrough Relationships, offers guidance on one side of the equation… Continued

Attention

September 4th, 2000 by

PR NEWS is preparing its 2000 Exclusive Guide to Executive Recuiters. To have your firm listed, please email Roger Friedman at rfriedman@phillips.com. Return to Top of Page Copyright © 2000 Phillips International, Inc. All rights… Continued

How Do Agencies Love Their Clients? Count the Ways

September 4th, 2000 by

We always knew agency pros would go to great lengths to get ink for their clients. We just weren’t sure how far. PR NEWS surveyed a few industry veterans to gauge their dedication – in… Continued