Escalating consumer interest in alternative medicine prompted Independence Blue Cross to offer its 2.6 million members access to a national network of credentialed complementary health providers earlier this month. The Philadelphia health plan signed a… Continued
Archive: September 2000
Conference News
September 14th, 2000 by PRNEWSWhether you’re gearing up for holiday healthcare promotions or trying to make your campaigns resonate with multicultural audiences, exhibitors at the Society for Healthcare Strategy and Market Development conference in Orlando last week were buzzing… Continued
Healthcare IR Communication in the New Age of Fair Disclosure
September 14th, 2000 by PRNEWSThe Securities and Exchange Commission (SEC) recently approved Regulation FD (“Fair Disclosure”). The new rule addresses the selective disclosure practices between corporations and large institutional investors that have been part of the Wall Street culture… Continued
Growing ‘Reality TV’ Trends Deliver Enviable PR Exposure — At a Cost
September 14th, 2000 by PRNEWSWith the success of “reality TV” shows that are dominating the networks it was only a matter of time before one of them would exploit this formula to capture the high drama of modern medicine… Continued
University Web Site Captures Alumni Pride with Customized Content
September 11th, 2000 by PRNEWSThe Case When the University of Dayton surveyed its alumni to gauge how they’d like to get school news and events, the communications department found it was time to develop interactive online strategies for reaching… Continued
Media Moves
September 11th, 2000 by PRNEWSBoston Globe TV writer Don Aucoin is on sabbatical until June 2001; Mark Jurkowitz assumes his coverage. 617/929-3172… Bill Snyder joins Business 2.0 as senior editor covering technology; Laurianne McLaughlin becomes senior editor, online; Emily… Continued
Editorial Calendar Alert
September 11th, 2000 by PRNEWSHousing the Troops. The November issue of Government Executive will feature an article on the housing issues facing members of the U.S. armed services, where they live and under what conditions. The monthly magazine has… Continued
The Reporters You Love
September 11th, 2000 by PRNEWSAttention suave media relations pros: The Sept. 15 deadline is approaching for you to curry favor with your favorite hacks, by nominating him, her or them for accolades in the PRESStige Awards, sponsored by Press… Continued