Archive: September 2000

Gutsy Campaign Mouths Off about a New Drug-Testing Service

September 14th, 2000 by

At first glance, there’s nothing sexy about the employer-based drug-testing industry. The market is dominated by urine- and blood-testing companies that rely on heavy doses of clinical language and sterile creative, like plastic cups filled… Continued

Medicare Smokers Not Urged To Kick the Habit

September 14th, 2000 by

Seniors who smoke and have Medicare coverage are, too often, not told to quit. Nearly 30% of Medicare recipients who smoke are not urged to quit by their managed-care physicians, according to a study by… Continued

Californians Consider Medical Research a Top Priority

September 14th, 2000 by

As the top ranked state in federal funding for medical, science and engineering research, California is viewed as a model for collaborative efforts among universities, and public and private organizations. Its residents also recognize the… Continued

Insurance Costs Too Much For Small Companies

September 14th, 2000 by

Small employers consider health insurance too costly for both themselves and their employees, according to the 2000 Small Employer Health Benefits Survey released last week. Those concerns also are compounded by misperceptions of the business… Continued

Making Integration Strategies Work, Lessons Learned from Five Systems

September 14th, 2000 by

Healthcare administrators and strategic planners are once again rolling up their sleeves and investigating merger opportunities that will make for ideal hospital marriages. In Q2, there was a 17% surge in industry M&As from the… Continued

Alternative Health Barriers Slowly Crumbling

September 14th, 2000 by

Although consumer demand for alternative care services continues to grow, hospitals are slow to respond to this $27 billion out-of-pocket opportunity. This oversight prompted an industry consultant to ask “Why are hospitals competing for the… Continued

Making the Rounds

September 14th, 2000 by

Doing your staffing homework takes on an added urgency when a documentary is being filmed. Jim Gosky, director of communications at The MetroHealth System in Cleveland had to learn this lesson the hard way. A… Continued

Media Moves

September 14th, 2000 by

Arrivals Modern Healthcare Vince Galloro joins as a reporter covering outpatient issues such as post-acute care, long-term care, home care and ambulatory care. He is also responsible for news from Colorado, Iowa, North and South… Continued

Conference News

September 14th, 2000 by

Whether you’re gearing up for holiday healthcare promotions or trying to make your campaigns resonate with multicultural audiences, exhibitors at the Society for Healthcare Strategy and Market Development conference in Orlando last week were buzzing… Continued

HMO Members Get National Access to Alternative Services

September 14th, 2000 by

Escalating consumer interest in alternative medicine prompted Independence Blue Cross to offer its 2.6 million members access to a national network of credentialed complementary health providers earlier this month. The Philadelphia health plan signed a… Continued