Archive: September 2000

Wal-Mart might do well to think of “back to school” not only as a marketing opportunity, but also as a job requirement for its store merchandisers. In a July 30 article, an AP correspondent reported… Continued

Looking for benchmarks as you craft your annual report strategy this year? A sampling of winners from the ARC (Annual Report Competition) 2000 Awards: Best of Show: Meta-4 Inc. for A.G. Edwards President’s Letter: Ford… Continued

It’s annual report planning season. Have you asked your investors what they thought of last year’s report? A recent online survey conducted by the brand-consulting firm, Turner & Associates San Francisco, polled 766 investors to… Continued

Funny how a problem like a severe labor shortage can improve internal communication at PR agencies. The latest Thomas L. Harris/Impulse Research Employee Satisfaction Survey, which gauged the opinions of agency staffers nationwide, shows a… Continued

Stephen D. Doyal SVP, Public Affairs & Communications Hallmark Cards Inc., Kansas City, MO 816/274-4314 [email protected] History: Graduated from the University of Missouri (B.A., journalism) in 1971, and was drafted into the U.S. Army. Spent… Continued

iTalkSlides debuted on Sept 11. This Tellsoft service enables companies to offer live Internet presentations, chat functionality and spontaneous Web tours. It is Web- based so participants do not have to download proprietary software. Presenters… Continued

When United Distillers and Vintners sought counsel on how to serve up its Jose Cuervo brand to the twenty-something crowd, account managers at its agency knew they had the perfect expertise in-house: 11 college interns.… Continued

At first glance, there’s nothing sexy about the employer-based drug-testing industry. The market is dominated by urine- and blood-testing companies that rely on heavy doses of clinical language and sterile creative, like plastic cups filled… Continued

Seniors who smoke and have Medicare coverage are, too often, not told to quit. Nearly 30% of Medicare recipients who smoke are not urged to quit by their managed-care physicians, according to a study by… Continued

As the top ranked state in federal funding for medical, science and engineering research, California is viewed as a model for collaborative efforts among universities, and public and private organizations. Its residents also recognize the… Continued