Archive: September 2000

When HotJobs.com secured Samuel L. Jackson as the voice-over talent for its 2000 Super Bowl spot, the online firm’s agency, Burson-Marsteller, offered the dish as an exclusive to USA Today. “It wasn’t front page news,… Continued

I don’t have to tell you how much fun (opposite of) it can be to manage the logistics of a press conference, marketing seminar or product announcement – including creating and distributing content, finding the… Continued

The Case By February 1999, office furniture manufacturer Steelcase had spent four years and $32 million developing the “Leap” chair – a swanky and ergonomically-calibrated desk chair designed for “knowledge workers” who spend a large… Continued

“The Early Show” CBS News 524 West 57th St. New York, NY 10019 212/975-3691 http://www.cbsnews.com/earlyshow On the whole, CBS appears to be merely in survival mode, given its weak showing at the Emmy’s last week,… Continued

Steve Joynt joins the Mobile (Ala.) Register as an assistant city editor. [email protected]… Anna Rohleder joins Forbes.com as staff writer. [email protected]… Mark Robinson joins Industry Standard as senior editor overseeing in-depth reports. 415/733-5400… Gregory Osberg… Continued

The Gift List for Holiday 2000 is a media list of editorial contacts at new organizations that are planning “great gift ideas” stories for the December holidays. Following is a sampling of entries from the… Continued

LA’s Bizarre Read. A new, free monthly magazine hopes to hit LA like an earthquake. The publication, Bold, is aimed at Gen-X hipsters interested in politics, technology and celebrities (pretty normal), sex, drinking, gambling and… Continued

The Los Angeles Times is discontinuing publication of its 14 community news sections and eliminating about 125 positions. Ketchum’s Washington D.C. office takes on the Bridgestone/Firestone crisis, becoming the company’s third PR agency of record… Continued

Women are making up a larger segment of the communications and public relations industry than ever before, but progress remains slow on cracking the glass ceiling, according to veteran insiders. These days, the most fruitful… Continued

Cantor Concern Director, PR for MA high-tech firm. Develop and manage the execution of a strategic PR plan to build awareness of the company, its products and services among key constituents including customers, industry analysts,… Continued