Archive: August 2000

2001: An Interactive PR Odyssey Where Health Content is King

August 17th, 2000 by

Back in 1968, Stanley Kubrick’s film masterpiece, 2001: A Space Odyssey, made us look at the universe from a completely different perspective. Now, with 2001 almost here, it’s time for healthcare communications professionals to take… Continued

Healthy Convention Coverage

August 17th, 2000 by

With healthcare issues dominating much of the headlines generated by the presidential nominating conventions, the Blue Cross and Blue Shield Association took politically correct steps to position itself as a credible one-stop shop for online… Continued

Hospital Turnaround Plans Defy

August 17th, 2000 by

‘Sky Is Falling’ Community Perceptions In spite of the over-bedding and cost reimbursement problems that are threatening the survival of hospitals nationwide, outside-the-box reorganization strategies are providing a silver lining. But for a bold turnaround… Continued

Sports Medicine Program Gets Athletes Fit for the Game of Life

August 17th, 2000 by

It’s not whether athletes win the game; it’s how fit they are to compete in the first place — emotionally, physically and mentally. While this philosophy is a stark departure from the win-at-all-cost obsession many… Continued

‘Breast Buddy’ Program Delivers Coping Skills

August 17th, 2000 by

When a doctor breaks the news about a breast cancer diagnosis, the next clinical step is what can determine how well a patient complies with plans for her medical care. Psychosocial support, proper educational materials… Continued

Drug Coverage Shapes Medicare Attitudes

August 17th, 2000 by

The absence of Medicare drug coverage is threatening the program’s high-value image among those nearing the age of Medicare eligibility and recent enrollees (Americans between the ages of 50- and 70-years old), according to a… Continued

Healthcare M&As Heat Up

August 17th, 2000 by

A 17% spike in healthcare mergers and acquisitions during Q2 from the previous quarter signaled the first increase in merger activity in two years, according to a market research report published by Irving Levin Associates.… Continued

Healthcare Hiring to Soar

August 17th, 2000 by

If you’re planning to pound the pavement in search of another job, your timing couldn’t be better, according to a recent survey by Management Recruiters International. Of the executives with responsibility for hiring in the… Continued

Your Online Corporate Image is up for Grabs, Are You Protecting It?

August 17th, 2000 by

While the Internet increasingly provides healthcare organizations an eager audience of Web surfers anxious to learn about the latest medical treatments and services, it has also been the source of growing trepidation for marketers who… Continued

Mark Your Calendar

August 17th, 2000 by

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://bioconfer-ences.com. September 13-14 American Obesity… Continued