Archive: August 2000

With healthcare issues dominating much of the headlines generated by the presidential nominating conventions, the Blue Cross and Blue Shield Association took politically correct steps to position itself as a credible one-stop shop for online… Continued

Back in 1968, Stanley Kubrick’s film masterpiece, 2001: A Space Odyssey, made us look at the universe from a completely different perspective. Now, with 2001 almost here, it’s time for healthcare communications professionals to take… Continued

It’s not whether athletes win the game; it’s how fit they are to compete in the first place — emotionally, physically and mentally. While this philosophy is a stark departure from the win-at-all-cost obsession many… Continued

When a doctor breaks the news about a breast cancer diagnosis, the next clinical step is what can determine how well a patient complies with plans for her medical care. Psychosocial support, proper educational materials… Continued

The absence of Medicare drug coverage is threatening the program’s high-value image among those nearing the age of Medicare eligibility and recent enrollees (Americans between the ages of 50- and 70-years old), according to a… Continued

A 17% spike in healthcare mergers and acquisitions during Q2 from the previous quarter signaled the first increase in merger activity in two years, according to a market research report published by Irving Levin Associates.… Continued

If you’re planning to pound the pavement in search of another job, your timing couldn’t be better, according to a recent survey by Management Recruiters International. Of the executives with responsibility for hiring in the… Continued

While the Internet increasingly provides healthcare organizations an eager audience of Web surfers anxious to learn about the latest medical treatments and services, it has also been the source of growing trepidation for marketers who… Continued

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://bioconfer-ences.com. September 13-14 American Obesity… Continued

1461A First Avenue, #311 New York, NY 10021 Whether you’re looking to land online, broadcast or print coverage, HealthNewsDigest.com should become a pitching bookmark. Positioned as a top syndicator of health news, the Web site’s… Continued