Archive: August 2000

Say What?

August 28th, 2000 by

A personal touch can make all the difference in a media pitch – provided the pitchmeister and journalist are already acquainted. On the other hand, a first-time pitch riddled with faux-chumminess can be so horrifyingly… Continued

Media Insight

August 28th, 2000 by

Latingirl Magazine 70 Hudson St. 5th Floor Hoboken, NJ 07030-0625 201/876-9600 http://www.latingirlmag.com Latingirl targets 12- to 19-year-old Hispanic girls with a bimonthly publication carrying a mix of typical teen magazine articles and features geared to… Continued

Chain Reaction

August 28th, 2000 by

On the road to crisis communications there are product recalls and there are lawsuits. Although Firestone’s tire defect has dominated national news headlines in the past two weeks, class action lawsuits constitute the fastest growing… Continued

JobTracker

August 28th, 2000 by

FSBA: Media Consultant $100 billion public pension fund seeking the services of a media consultant. Details of the engagement available Aug. 25 at http://www.fsba.state.fl.us Florida State Board of Administration Tallahassee, Florida. JobTracker Ad Placement To… Continued

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August 28th, 2000 by

When Caster Communications of Providence, R.I., put out an invitation for journalists to receive a $100 gift certificate to visit OneCall.com, the goal was to earn reviews for the A/V specialty e-tailer. The question of… Continued

Virtual PR Agencies Gain Standing in Tech Circles by ‘Walking the Walk’

August 28th, 2000 by

What dotcom cool down? Bigwig agencies have hardly abandoned the inevitable gloat that seems to ooze its way to the surface of every media interview: “We’re so swamped that we are now interviewing prospective clients… Continued

Regulation FD Targets Selective Disclosure, Changes IR Landscape

August 28th, 2000 by

First of two parts Corporate communicators and IR managers are facing a new world – thanks to a new federal rule, they will have to change the way they handle investor and analyst communications. The… Continued

Houston Seeks Mexican Tourists’ Mindshare

August 28th, 2000 by

The Case Houston had an image problem. The fourth-largest city in the U.S., the Texas seaport was seen as an oil and cow town, a place to do business, home to a world-class medical center… Continued

Strategic Partnerships Prove Web is No Place for Loners

August 28th, 2000 by

Your company’s e-business unit is exploring how some shrewd partnerships might enhance your brand’s credibility and market share online. Does your PR team have a seat at the table? This year, more than $110 billion… Continued

Web Offenses On the Rise

August 28th, 2000 by

Poor Pokémon. Of all the monsters he has to face in combat, the hardest battle may be with the online porn site that’s “borrowing” his brand name for alternative use (we’re figuring you readers can… Continued