Archive: June 2000

Investor Habitats

June 12th, 2000 by

Online investors are a different breed from traditional shareholders, and tend to be independent thinkers, according to the latest research by InvestMove.com, a stock research information firm. A recent survey of 507 account holders revealed… Continued

This Just In…

June 12th, 2000 by

Today, 86% of CEOs are actively involved in the annual report process, up from roughly 66% in 1985, according to a study by Cato Communications. Nearly three out of five CEOs now play a role… Continued

Put Crisis on Your Calendar

June 12th, 2000 by

It’s not too late to register for the PR NEWS Advanced Crisis Management Seminar, scheduled for June 20 in Washington, DC. Event panels and hands-on workshops will cover both online and offline crisis management strategies.… Continued

Understanding Menopause Mindsets

June 8th, 2000 by

A one-size-fits-all educational approach to menopause won’t cut it with the growing number of women who are either going through or will soon experience this mid-life change. These baby boomer women, who are voracious information-seekers,… Continued

Mammogram ‘Drifters’ Get Email Reminders

June 8th, 2000 by

While most American women understand the importance of getting an annual breast cancer screenings, a significant number are mammogram “drifters”-those who have good intentions but delay their exams because they forget. This is the chief… Continued

New Perspective Offers Insight On Why Americans Overeat

June 8th, 2000 by

Researchers at the University of Minnesota are taking a new stab at why Americans have become increasingly overweight over the last 20 years. Because social pressure and guilt can keep survey participants from being completely… Continued

PR Professionals Are No Longer Strangers to Sales Strategy

June 8th, 2000 by

As PR professionals become more integrated into the marketing team, they may very well find themselves partnering with a new breed of contract sales organizations (CSO). These new CSOs are now branding and promotional champions,… Continued

Case Study: AstraZeneca Finds Success with a CSO Education Program

June 8th, 2000 by

In 1998 AstraZeneca received FDA marketing clearance for PerioChipO, indicated for treating adult periodontitis. To build brand equity among the product’s target of dentists, periodontists and dental hygienists, AstraZeneca developed a CSO program that used… Continued

Agency Avoids Pretty Pictures, Competes with Research

June 8th, 2000 by

The Win The beauty contest ended when Perich +Partners pitched Health Alliance Plan (HAP) on its marketing approach that relied more on market research than creative advertising concepts. While other advertising agencies tried to win… Continued

JobTracker

June 8th, 2000 by

Director, Communications & Public Relations Healthcare organization in the Chicagoland area has created a new opportunity for an individual with exceptional writing skills. The position is responsible for maintaining the quality of internal communication and… Continued