Archive: June 2000

The Case Intimate Brands, Inc. (IBI) is perhaps best known as the proud parent of blossoming brands such as Victoria’s Secret and Bath & Body Works. But in May 1999, the company was focusing on… Continued

Long ago, in the days when people communicated with paper and ink, the Business and Government Services (BSG) division of U S West communicated through newsletters. The company offered its customers and the media quarterly,… Continued

PR innovations happen every day, as counselors dream up brilliant ideas to enhance relationships with the media, community members, employees and other stakeholders. But the challenge for every professional in this industry is to translate… Continued

The Win The beauty contest ended when Perich +Partners pitched Health Alliance Plan (HAP) on its marketing approach that relied more on market research than creative advertising concepts. While other advertising agencies tried to win… Continued

In 1998 AstraZeneca received FDA marketing clearance for PerioChipO, indicated for treating adult periodontitis. To build brand equity among the product’s target of dentists, periodontists and dental hygienists, AstraZeneca developed a CSO program that used… Continued

As PR professionals become more integrated into the marketing team, they may very well find themselves partnering with a new breed of contract sales organizations (CSO). These new CSOs are now branding and promotional champions,… Continued

While celebrities often lend their high-profile names to boost awareness for various healthcare causes, it’s less common that a disease helps to shape a celebrity’s image. Lance Armstrong, who is known as much for being… Continued

Researchers at the University of Minnesota are taking a new stab at why Americans have become increasingly overweight over the last 20 years. Because social pressure and guilt can keep survey participants from being completely… Continued

While most American women understand the importance of getting an annual breast cancer screenings, a significant number are mammogram “drifters”-those who have good intentions but delay their exams because they forget. This is the chief… Continued

A one-size-fits-all educational approach to menopause won’t cut it with the growing number of women who are either going through or will soon experience this mid-life change. These baby boomer women, who are voracious information-seekers,… Continued