Archive: June 2000

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Allying Your Product Brand with Other Players May Enhance TV Pick-Up

June 19th, 2000 by

In the TV product promotion arena, starring roles are the most coveted, but ensemble casting often proves to be a shrewder move. Polaroid’s I-Zone instant pocket cameras were hot gift picks for kids during the… Continued

Access Communications Puts Sega Back in the Game

June 12th, 2000 by

The Case Videogame maker Sega of America had burned consumers and retailers in the past with three failed game systems. It had a .5% market share and faced established competitors like Sony and Nintendo. With… Continued

Agency Opens Door for Open Source

June 12th, 2000 by

The Case Red Hat Inc. was a tiny software company miles away from Silicon Valley, in more ways than one. The Research Triangle Park, N.C.-based company develops and distributes the Linux operating system, often called… Continued

Correction

June 12th, 2000 by

Eponymous agency president Bob Schenkein’s name was misspelled in the May 22 issue. [email protected].

Media Moves

June 12th, 2000 by

Lynn Koffey, staff writer, leaves Forbes.com. She is replaced by Lynn Sherman, who covers mutual funds and personal finance. [email protected]… Lee Clifford joins Fortune as writer-reporter, writing for the Investor section. [email protected]… Jeffrey M. Drazen,… Continued

Media Strategy

June 12th, 2000 by

Coverage in a Can? You never know when an editor may need to fill page space or air time at the last minute. NewsUSA distributes camera-ready editorial features and broadcast-quality scripts and b-roll to more… Continued

Hotline

June 12th, 2000 by

CEO Survival Guide. Darwin magazine hits executive in-boxes this month, promising to demystify technology for CEOs, COOs and other bigwigs who grew up in the old economy. Published by the makers of CIO magazine, the… Continued

Congratulations to our 2000 Platinum PR Award Winners

June 12th, 2000 by

Crisis Management The Merritt Group Inc. and UUNET Technologies, Inc. “Y2K Crisis Management” Interactive Public Relations Brodeur Worldwide for U S West BGS Marketing “Interactive E-Zines: Creating Unique, Market-Specific Communications Channels” Internal Communications Hydrogen Media… Continued

JobTracker

June 12th, 2000 by

Media Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued

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June 12th, 2000 by

We failed to include categories in this year’s Platinum PR Awards for best bathing suits, evening gowns or chutzpah…but we’re thinking about adding them to the mix after receiving an invitation (below) to a June… Continued