Archive: June 2000

Job Tracker

June 19th, 2000 by

Media Relations Specialist Top 10 New York based advertising agency has a challenging, high-visibility opportunity for a media relations specialist in its busy Corporate Communications Department. Responsibilities include drafting press releases, initiating/maintaining contact with internal… Continued


June 12th, 2000 by

CEO Survival Guide. Darwin magazine hits executive in-boxes this month, promising to demystify technology for CEOs, COOs and other bigwigs who grew up in the old economy. Published by the makers of CIO magazine, the… Continued

The Difference Between Silver-Plate and Platinum

June 12th, 2000 by

PR innovations happen every day, as counselors dream up brilliant ideas to enhance relationships with the media, community members, employees and other stakeholders. But the challenge for every professional in this industry is to translate… Continued

U S West Reaches the Wired Set

June 12th, 2000 by

Long ago, in the days when people communicated with paper and ink, the Business and Government Services (BSG) division of U S West communicated through newsletters. The company offered its customers and the media quarterly,… Continued

Webcast Tease Leads to Unveiling Of Beautiful New I/R Feature

June 12th, 2000 by

The Case Intimate Brands, Inc. (IBI) is perhaps best known as the proud parent of blossoming brands such as Victoria’s Secret and Bath & Body Works. But in May 1999, the company was focusing on… Continued

Cheers! Coors, Community Keep Kids Dry

June 12th, 2000 by

The Case Situated about five minutes from the Mexican border and the infamous town of Tijuana, the last thing the residents of Chula Vista, Calif., needed was yet another stimulus influencing their kids to engage… Continued

Horse-Drawn Community Event Rallies Support for the Arts

June 12th, 2000 by

The Case The gala that Seyferth & Associates, Inc. launched in October 1999 was a little behind schedule – 507 years, to be exact. In 1492, Leonardo da Vinci was commissioned by the Duke of… Continued

Preparing for the End of the World

June 12th, 2000 by

The Case Some might say winning an award for crisis communications without a crisis is like being named best dressed in a nudist colony. But when UUNET Technologies began planning for Y2K, no one knew… Continued

By Design: Empowered Staffers Become Powerful Recruiters

June 12th, 2000 by

The Case It started with a disco ball. If a Florida-based tech company was going to attract digital-savvy employees and keep its top talent from fleeing to the Silicon coasts, the best strategy was to… Continued

Access Communications Puts Sega Back in the Game

June 12th, 2000 by

The Case Videogame maker Sega of America had burned consumers and retailers in the past with three failed game systems. It had a .5% market share and faced established competitors like Sony and Nintendo. With… Continued