We’re trying not to patronize you readers when it comes to the fine art of email pitching – honest. But just to be on the safe side, here’s a primer, courtesy of the whiny and… Continued
Archive: June 2000
On the Record?
June 19th, 2000 by PRNEWSSo how many times have you been counseled not to trust a reporter who swears your conversation is off the record? Allow us to make an example of Rich Jaroslovsky, managing editor of the Wall… Continued
This Just In…
June 19th, 2000 by PRNEWSHill & Knowlton raises the bar on agency accountability by offering its clients results-based contracts, based on measurements such as stock performance, brand recognition and product sales increases. The agency also unveils an “on time,… Continued
Analyst Predictions Shape Emerging Industries: Are You On the Radar Screen?
June 19th, 2000 by PRNEWSIndustry analysts have become the Roger Eberts of the new economy, often driving the fate of corporate ventures with a collective thumbs up…or down. And when they speak, reporters listen. Case in point: the latest… Continued
Job Tracker
June 19th, 2000 by PRNEWSMedia Relations Specialist Top 10 New York based advertising agency has a challenging, high-visibility opportunity for a media relations specialist in its busy Corporate Communications Department. Responsibilities include drafting press releases, initiating/maintaining contact with internal… Continued
Trust is Money, Money is Trust
June 19th, 2000 by PRNEWSWhere there’s good internal communication, there’s trust among employees. And according to a recent study from IABC’s Research Foundation, organizational trust is strongly related to profits, innovation, successful international business and organizational survival. The biggest… Continued
Tune In to the Art of TV Interviewing
June 19th, 2000 by PRNEWSAs a former television news anchor and reporter, I can’t tell you how many times I wanted to stop an interview and say, “Don’t say that – you’re making a mistake.” It seemed most CEOs… Continued
People Moves
June 19th, 2000 by PRNEWSCorporate Moves Resort Sports Network Inc., a source for mountain sports lifestyle information, names Drew Simmons director of communications and marketing manager. Spin magazine names Adrienne D’Amato public relations director. SoftAware Networks adds Barry Sulpor… Continued
Senate Bill Colored as a Civil Rights Issue, Ultimately Revamped
June 19th, 2000 by PRNEWSThe Case As the nation turned its focus toward the impending presidential primaries last summer, Washington dealmakers had other political hot potatoes to juggle. In April 1999, Senate Banking Committee Chairman Phil Gramm (R-Texas) launched… Continued