Archive: June 2000

A Web of Interaction: Advocacy Is Essential to PR

June 22nd, 2000 by

Ask anybody to define the media, and they’ll probably name television, newspapers, even the Internet. But we can’t be bound by traditional definitions of media. To PR professionals, the media include every medium that connects… Continued

Providers, Payers Have Mutual Online Priorities

June 22nd, 2000 by

There are few business goals that hospitals and managed care organizations can agree on, but moving business-to-business (B2B) and business-to-consumer (B2C) transactions to the Web is one of them. The second annual National Managed Health… Continued

Pa. Hospitals In Poor Financial Health, Access Is Threatened

June 22nd, 2000 by

The diagnosis for Pennsylvania hospitals continues to look bleak as deteriorating economic factors keep the state’s healthcare organizations in critical condition. On the heels of another study highlighting the poor financial health of hospitals and… Continued

Firmly Established Integrated Networks Demand Stronger Physician Links

June 22nd, 2000 by

The staying power of integrated health networks (IHN) is convincing even the staunchest marketing naysayers that, where managed care contracting is concerned, there is strength in numbers. As of March, 290 hospitals have shifted into… Continued

Shooting For Gun Violence Prevention

June 22nd, 2000 by

Hospitals can do more than react to gun violence with medical treatment; they can play a pivotal role in preventing it. This is the call to action of a campaign launched last month by Minnesota’s… Continued

Gift of Gab Promises A Smooth Career Transition in Healthcare

June 22nd, 2000 by

After chatting it up with several communicators who made a career shift into and within healthcare, HPRMN confirmed what it already knew — this industry is a career magnet increasingly attracting and retaining a diverse… Continued

Consumers Get Drug Information Online

June 22nd, 2000 by

The Internet is upstaging the supplemental information patients receive when they fill a prescription, according to three studies cited by the American Society of Health-System Pharmacists (ASHS). ASHS is looking at how consumers receive their… Continued

Hotline

June 19th, 2000 by

In Through the Outdoor. Outdoors fanatics get their own portal with the launch of GuideOutdoors.com. This destination offers guides, columns, information, photos and local resources dedicated to the range of outdoor recreation. Hunting, fishing, hiking,… Continued

On the Record?

June 19th, 2000 by

So how many times have you been counseled not to trust a reporter who swears your conversation is off the record? Allow us to make an example of Rich Jaroslovsky, managing editor of the Wall… Continued

Email Etiquette

June 19th, 2000 by

We’re trying not to patronize you readers when it comes to the fine art of email pitching – honest. But just to be on the safe side, here’s a primer, courtesy of the whiny and… Continued