Archive: May 2000

Haven’t reached seniority? You can buy it. Creative Ink introduces its Senior Media Directory 2000, featuring more than 1,200 newspapers, magazines, radio shows, Web sites and TV programs targeting over-50 consumers. (612/894-6720)

Is there a place where journalists, analysts and PR types can live in harmony? Press Access is betting on cyberspace. Its new Web site (PressAccess.com) promises to titillate journos and analysts with survey research, event… Continued

Ernst & Young hires Hill & Knowlton International to provide corporate positioning and media relations counsel…Cerebellum Software selects Ruder Finn to develop an integrated PR campaign and marketing services…The Continental Basketball Association tabs The MWW… Continued

Paycheck not covering the Saab payments? One word: Awards. Alice Kendrick took home $10,000 as the professional who did the most for the betterment, growth and advancement of the promotional products industry in 1999. Kendrick,… Continued

Jones International University, which bills itself as the first fully online university to receive regional accreditation, is offering a host of courses for PR professionals. Classes range from PR Fundamentals for the New Media Manager… Continued

We’re not working in a completely digital world quite yet. Only 52% of senior operating officers view the Internet as “very” or “somewhat” effective in helping generate leads and/or new business, according to a national… Continued

Research designed to prove PR’s value is most relevant when it can be correlated with a corporation’s overall business objectives, according to Donna Coletti, worldwide media relations director for Texas Instruments. “Awareness is not allowed… Continued

All the awareness in the world is worthless unless it can be converted to customer preference and, ultimately, purchase. Yet, when we talk about measurement, we almost always stop at awareness, the first step. The… Continued

The Case By 1996, the Internet’s novelty as a new medium was wearing off and corporations were faced with proving their Web sites were not only “state of the art,” but also useful. FedEx and… Continued

May was National Pet Month. We hereby proclaim June “Be Kind to Journalists Month.” (Do we have to apply for some sort of permit?) Here’s our motive: we were shocked last week to find the… Continued