Archive: January 2000

Reducing Medical Errors

January 6th, 2000 by

Aetna U.S. Healthcare is pumping $1 million into new initiatives to help reduce medical errors. The $1 million grant program will fund research to develop strategies to reduce medical errors and share best practices information… Continued

VA Center Test Drives Biotech

January 6th, 2000 by

The Veterans Administration Center in Oklahoma City recently became the first commercial installation site for an emerging biotech firm that specializes in Internet digital disease detection and tracking. The VA center is test-driving the biotech… Continued

Marketing Resources

January 6th, 2000 by

If you’re looking to update your healthcare marketing library, the Society for Healthcare Strategy and Market Development (SHSMD) has published a book on marketing plan development. Healthcare Marketing Plans That Work is a 115-page book… Continued

Mark Your Calendar

January 6th, 2000 by

January 18-19 IQPC’s Web Site Content Management for Healthcare conference. Orlando, Fla. 800/882-8694, www.iqpc.com. January 19 Healthcare PR & Marketing Society of Greater New York’s Meet the Press conference. New York University Medical Center. Contact… Continued

Consumers More Satisfied With Pharmacy Plans

January 6th, 2000 by

Consumer satisfaction with prescription drug plans is higher than consumer satisfaction with overall health plans, according to a survey by Caredata.com, an Internet content provider. The survey found that 54% of commercial managed care plan… Continued

Media Insight

January 6th, 2000 by

Health Magazine 2 Embarcadero Center, #600 San Francisco, CA 94111 Getting ink in Health Magazine, one of the most highly read consumer health publications, is not as difficult as you may think. The magazine’s editors… Continued

Healthcare Industry Found Y2K OK

January 6th, 2000 by

e healthcare industry in the U.S. made a smooth transition into the Year 2000, according to the Pharmaceutical Alliance for Y2K Readiness, a coalition of pharmaceutical manufacturers, wholesale distributors and other healthcare organizations. Public health… Continued

Biotech Is Hot Spot for Entrepreneurial Healthcare Communicators

January 6th, 2000 by

The boom in the biotech industry has meant more career opportunities for healthcare communicators – but only those prepared to weather the drama of IPOs, mergers, tight budgets, and, in many cases, deep ethical dilemmas.… Continued

Safe-sex Messages Elude HIV-infected Youths

January 6th, 2000 by

Despite aggressive youth-focused messages about safe sex, HIV-infected male and female youths are twice as likely as adults to practice unsafe sex or to share needles following the diagnosis, according to researchers at the University… Continued

Diet and Exercise Become Top Priorities

January 6th, 2000 by

Increasingly, diet and exercise are becoming top priorities for Americans, according to a survey by the American Dietetic Association (ADA). In 1999, at least 84% of American adults said that diet and nutrition are important… Continued