Archive: January 2000

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Mark Your Calendar

January 6th, 2000 by

January 18-19 IQPC’s Web Site Content Management for Healthcare conference. Orlando, Fla. 800/882-8694, www.iqpc.com. January 19 Healthcare PR & Marketing Society of Greater New York’s Meet the Press conference. New York University Medical Center. Contact… Continued

Marketing Resources

January 6th, 2000 by

If you’re looking to update your healthcare marketing library, the Society for Healthcare Strategy and Market Development (SHSMD) has published a book on marketing plan development. Healthcare Marketing Plans That Work is a 115-page book… Continued

VA Center Test Drives Biotech

January 6th, 2000 by

The Veterans Administration Center in Oklahoma City recently became the first commercial installation site for an emerging biotech firm that specializes in Internet digital disease detection and tracking. The VA center is test-driving the biotech… Continued

Reducing Medical Errors

January 6th, 2000 by

Aetna U.S. Healthcare is pumping $1 million into new initiatives to help reduce medical errors. The $1 million grant program will fund research to develop strategies to reduce medical errors and share best practices information… Continued

Healthcare Industry Y2K OK

January 6th, 2000 by

The healthcare industry in the U.S. made a smooth transition in the Year 2000, according to the Pharmaceutical Alliance for Y2K Readiness, a coalition of pharmaceutical manufacturers, wholesale distributors and other healthcare organizations. Public health… Continued

Healthcare Industry Found Y2K OK

January 6th, 2000 by

e healthcare industry in the U.S. made a smooth transition into the Year 2000, according to the Pharmaceutical Alliance for Y2K Readiness, a coalition of pharmaceutical manufacturers, wholesale distributors and other healthcare organizations. Public health… Continued

Biotech Is Hot Spot for Entrepreneurial Healthcare Communicators

January 6th, 2000 by

The boom in the biotech industry has meant more career opportunities for healthcare communicators – but only those prepared to weather the drama of IPOs, mergers, tight budgets, and, in many cases, deep ethical dilemmas.… Continued

Media Moves

January 6th, 2000 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Media Insight

January 6th, 2000 by

Health Magazine 2 Embarcadero Center, #600 San Francisco, CA 94111 Getting ink in Health Magazine, one of the most highly read consumer health publications, is not as difficult as you may think. The magazine’s editors… Continued

Agency’s Social Marketing Expertise Lands WIC Contract

January 6th, 2000 by

The Win Speaking at a trade show can result in new client business. This is what Prospect Associates believes led to an invitation to submit a proposal for an outreach program to support the Massachusetts… Continued