Archive: January 2000

It’s time to toot your horn PR NEWS-style. If one of your PR campaigns this year knocked the socks off your competition, staved off a major crisis, or boosted your company’s reputation and bottom line,… Continued

The future of online healthcare is quite rosy, according to Forrester Research. Experts there expect the industry to hit $370 billion by 2004 with a majority ($348 billion) coming from B2B transactions. Retail business will… Continued

Hoping to attract more meeting and convention business, the state of Rhode Island has hired a new spokesperson: Hasbro’s Mr. Potato Head. Dubbed the official "spudsperson" for the state, the Newport County convention and visitors… Continued

The theft of corporate information via the computer has doubled in three years, reports a study from Kessler & Associates, a New York-based investigative and accounting firm. In 1997 this form of theft claimed $20… Continued

To crack down on investment misinformation that appears on company Web sites, the International Organization for Securities Commission is planning to sweep financial sites before spring. First, the group plans to survey sites to see… Continued

It might be a pocket-sized guide, but it’s big on media contact information. Year 2000 "MDS Pocket Media Guide" serves up a huge helping – more than 200,000 editorial contacts from more than 50,000 print… Continued

Customer service practices during the first official e-holiday came up short. Despite the Internet’s velocity, the speed of e-customer service was lacking. According to the Software & Information Industry Association (SIIA), 42% of customers who… Continued

While Americans continue to espouse concern for environmental protection, green causes have lost some of their celebrity status in the midst of the current economic boom. A study by Wirthlin Worldwide indicates that while three-fourths… Continued

With the ink drying on many corporations’ annual budgets, not all PR departments captured the funding they were seeking. But even if they don’t have the bottom-line numbers to prove their worth to CFOs and… Continued

Consumer satisfaction with prescription drug plans is higher than consumer satisfaction with overall health plans, according to a survey by Caredata.com, an Internet content provider. The survey found that 54% of commercial managed care plan… Continued