Archive: January 2000

Building Online Relationships One by One

January 17th, 2000 by

Individual email messaging is good for any area in which you want to send personalized communications, whether that be for marketing, media pitches or investor relations. But don’t confuse this tactic with personal salutations that… Continued

Meida Insight: WE magazine

January 17th, 2000 by

495 Broadway New York, NY 10012 wemagazine.com WE M edia began nearly three years ago as a reaction to an apparent lack of resources and coverage of lifestyle issues in the media for the 54… Continued

Say What?

January 17th, 2000 by

Words sometimes escape us, but in this case it would have been a blessing. One would think common sense would preclude a PR pro (even one from a hip L.A. boutique) from using the "F"… Continued

Philanthropy, Reputation Go Hand in Hand

January 17th, 2000 by

This week, Xerox Corp. will announce the latest ambassadors in its Social Service Leave program – an annual initiative that grants year-long paid sabbaticals to select employees so they can lend their expertise to the… Continued

It’s O-fficial!

January 17th, 2000 by

It’s too soon to pitch Hearst’s new Oprah Winfrey magazine, according to spokeswoman Jill Davidson. O, the Oprah Magazine will launch April 17. "We’re still getting the editors in place," she says, adding that Editor-in-Chief… Continued

P.O.V….May it R.I.P.

January 17th, 2000 by

Citing increased competition in the men’s magazine department, P.O.V. magazine says it will cease publication with its February 2000 issue. The announcement was made last week. P.O.V., which has an audited circulation of 360,000, was… Continued

Gain Yardage with Football Fans

January 17th, 2000 by

Touted as the first "football lifestyle" magazine, Joe Montana’s In The Red Zone, hits the stands this month. While most articles will center around NFL player profiles and features, 30 percent of content will hinge… Continued

All the News That’s Fit for Kids

January 17th, 2000 by

Youthline U.S.A. adds a supplementary magazine to its newspaper next month, which promises to deliver the news with words and concepts digestible to 8- to 13-year-olds. The magazine will delve more deeply into the subject… Continued

In the Black

January 17th, 2000 by

It’s not as big as AOL, but BET Holdings’ new portal, BET.com promises a bounty of content, says Retha Hill, vice president of content for the site. "[It’s] a central place for African Americans and… Continued

Editorial Prowess

January 17th, 2000 by

min magazine, sister publication of PR NEWS, names the Top Editors in its current issue. And the bigwigs are: Steve Shepard, editor-in-chief, Business Week Jane Pratt, editor-in-Chief, Jane Paige Rense, editor-in-chief, Architectural Digest Marianne Dekker… Continued