Archive: January 2000

Cancer Risks Elude Americans

January 20th, 2000 by

While cancer is the No.1 health concern of Americans, many are unaware of cancer risk factors or choose not to follow important cancer prevention messages, according to a survey by Discovery Health Channel and the… Continued

Healthcare Costs Surge 12%

January 20th, 2000 by

This year, large employers are bracing for a double-digit increase in healthcare costs-the most significant jump since 1993, according to the Towers Perrin Health Care Cost Survey. The survey found that the cost of large… Continued

Women Are Proactive Healthcare Decision-makers

January 20th, 2000 by

While healthcare marketers recognize that women are key healthcare decision-makers, recent research provides multi-dimensional insight into women’s health attitudes, the conditions they’re subject to and the activities they engage in to receive information. Beta Research’s… Continued

Call For Entries

January 20th, 2000 by

Do you have a campaign worthy of winning top honors from HPRMN and earning the respect of your peers? If so, our fourth annual Best PR and Marketing Campaigns of 1999 is underway and we… Continued

Video Technology Boosts Hospital Patient Relations, High-Tech Image

January 20th, 2000 by

As video technology becomes more affordable, hospitals are test-driving it to bolster patient relations and to reinforce a "cutting-edge" market position. While video communication has become firmly integrated into physician and nurse education efforts, the… Continued


January 20th, 2000 by

Pharmacia & Upjohn, a billion dollar innovator, develops pharmaceuticals that give people around the world the opportunity to experience life to its fullest. We rely on our Public Relations professionals to educate the public about… Continued

Media Insight

January 20th, 2000 by 26849 Old Dominion Drive, #310 McLean, VA 22101 Reaching the country’s growing Latin and Hispanic American community is becoming a top priority for healthcare communicators. A new Web site,, is targeting this influential… Continued

Mark Your Calendar

January 20th, 2000 by

January 24-25 Fulcrum Information Services’ Medical Communications Industry Deal-Making Summit. New York. 800/869-4302. February 6-8 The Symposium on E-Healthcare for Physicians, Hospitals & Integrated Delivery Systems. Scottsdale, Ariz. 800/684-4549. March 21-22 IQPC’s Online Disease… Continued

Hospitals Can Spearhead Outreach Efforts to Rescue Abandoned Babies

January 20th, 2000 by

The reports are disturbing and the trend affects urban and rural America – a newborn found in a trash bin, a newborn recovered in a lake, a newborn left at an abandoned warehouse. Every day… Continued


January 17th, 2000 by

Apparently there’s a thin line between church and the state of PR for Joe Epley, chairman of Charlotte, N.C.-based Epley Associates. Speaking recently before the Cleveland chapter of PRSA on PR trends of the future,… Continued