Archive: January 2000

High-Tech is Hot, But Enter at Your Own Risk

January 24th, 2000 by

Start-up ventures in industries such as ecommerce and biotech continue to yield opportunities for entrepreneurial communicators in search of hotter climates. But the tech field is no place for the weak of heart, and those… Continued

Ezines: Targeted Text, But No Visual Candy

January 24th, 2000 by

Epubs, derived from their offline counterparts, can extend the PR function of a traditional newsletter, magazine or flier by giving the target audience even more targeted and timely information. While, a newsletter can help update… Continued

This Just In…

January 24th, 2000 by

Toys R Us customer service snafu becomes image liability as attorneys launch a class action suit against the company’s online unit for accepting toy orders it could not possibly fill. Monster.com bolsters its public image… Continued

Rank and File

January 24th, 2000 by

A squabble is brewing over industry rankings as Jack O’Dwyer’s Newsletter and the Council of Public Relations Firms each vie to be the ultimate arbiter of the nation’s top PR firms. In a letter urging… Continued

Campaign Roll Outs

January 24th, 2000 by

Edelman launches external communication campaign for Atlantic Southeast Airlines, a Delta Connection Carrier, to promote improvements the airline has made to ensure traveler satisfaction…American Cancer Society launches a grassroots effort to educate and urge presidential… Continued

In the Year 2121…

January 24th, 2000 by

Ninety-four percent of the 1,026 adults surveyed by CBS News/MarketWatch think the Coca-Cola company will remain in business for at least another one hundred years. Eighty-five percent said Ford Motor Co. will stick around as… Continued

JobTracker

January 24th, 2000 by

PeopleSoft PeopleSoft, a world leader in E-business applications software and rated the 6th best company to work for in 1999 by Fortune Magazine, is growing and is looking for Communications Pros: PR Program Managers (Pleasanton,… Continued

Flu Campaigns Bug FDA

January 20th, 2000 by

When Roche Laboratories launched the second phase of its Tamiflu consumer campaign earlier this month, it had a captive audience. The flu, which has sent thousands of sufferers to hospital emergency rooms throughout the country,… Continued

Gaining the Visibility Edge: Career Advancement Advice

January 20th, 2000 by

Now is the time to look for your next healthcare job. Today’s job market has excellent opportunities for talented healthcare executives. Recognize that it is to your advantage to expect changes in your career path.… Continued

Elmo Video Takes Fear Out of Doctor Visits, Promotes Compliance

January 20th, 2000 by

Elmo’s got the blues; he has an earache and a fever and must go to the doctor. Oh, he’s got the low-down, first-trip-to-the-doctor blues. With help from friends like Big Bird, Ernie and Bert, Elmo… Continued