"First they tell me one thing. Then they tell me something else. When it’s time for me to do something, what do I listen to?" This was among the complaints I heard in a recent… Continued
Archive: January 2000
The Dreams and Nightmares of Webcasts
January 31st, 2000 by PRNEWSWebcasts are a beautiful thing when they work. But the hurdles to attaining that beauty are many and high. First, there are the issues of bandwidth, firewalls and desktop software. Then, assuming those barriers are… Continued
Crisis Plan Eases Shock of Public Skepticism
January 31st, 2000 by PRNEWSThe Case In November 1998, financial services powerhouse Morgan Stanley Dean Witter – which trades electricity through its commodities desk – was gearing up to build and operate a new electric generation facility near a… Continued
CEO Coaching Brings Corporate Brands To Life…in Flesh and Blood
January 31st, 2000 by PRNEWSMichael Jordan may have built his fame by being the ball, but now, as president of operations for the Washington Wizards, he joins the growing ranks of business leaders seeking to be the brand as… Continued
Ezines: Targeted Text, But No Visual Candy
January 24th, 2000 by PRNEWSEpubs, derived from their offline counterparts, can extend the PR function of a traditional newsletter, magazine or flier by giving the target audience even more targeted and timely information. While, a newsletter can help update… Continued
Budget Problems from Mars, Merger Gaffs from Exxon
January 24th, 2000 by PRNEWSFrom outer space to inner ranks, crisis was in the air last month. Most crises occur because the media "discovers" them. But the worst nightmare is when we alert the media and essentially say "watch… Continued
Measurement Proves PR’s Prowess Online
January 24th, 2000 by PRNEWSThe Case Miller/Shandwick Interactive PR was asked by heads at Kodak to pinpoint the exact number of users PR brought to their Picture Playground site, an online store that allows users to personalize photos. Providing… Continued
Media Insight: USA Today
January 24th, 2000 by PRNEWS1000 Wilson Blvd Arlington, VA 22229 703/276-3400 www.usatoday.com The best way to make friends with the folks at USA Today is to pitch them breaking news that is actually breaking. Take the travel department. A… Continued