Archive: January 2000

PR News Briefs

January 31st, 2000 by

On the Radar Screen Holey donuts, Batman. There’s a new superhero on the scene, and he’s got something more potent than pure PR. He’s got caffeine – and a minor identity crisis. Other corporations may… Continued

Connecting the Dots Behind the Lines

January 31st, 2000 by

"First they tell me one thing. Then they tell me something else. When it’s time for me to do something, what do I listen to?" This was among the complaints I heard in a recent… Continued

The Dreams and Nightmares of Webcasts

January 31st, 2000 by

Webcasts are a beautiful thing when they work. But the hurdles to attaining that beauty are many and high. First, there are the issues of bandwidth, firewalls and desktop software. Then, assuming those barriers are… Continued

Crisis Plan Eases Shock of Public Skepticism

January 31st, 2000 by

The Case In November 1998, financial services powerhouse Morgan Stanley Dean Witter – which trades electricity through its commodities desk – was gearing up to build and operate a new electric generation facility near a… Continued

Hotline

January 24th, 2000 by

Music to their ears. Direct Stock Market, a Web-based financial marketplace, has launched "Edge on Wall Street," a nationally syndicated business talk radio show covering emerging growth companies. The hour-long show airs Monday through Friday… Continued

Resources

January 24th, 2000 by

Medium = Message. There isn’t much buzzing yet at www.abuzz.com, the community site launched last week by Times Co. Digital (a division of The New York Times Co.). But the site likely will spark discussion… Continued

Media Insight: USA Today

January 24th, 2000 by

1000 Wilson Blvd Arlington, VA 22229 703/276-3400 www.usatoday.com The best way to make friends with the folks at USA Today is to pitch them breaking news that is actually breaking. Take the travel department. A… Continued

Measurement Proves PR’s Prowess Online

January 24th, 2000 by

The Case Miller/Shandwick Interactive PR was asked by heads at Kodak to pinpoint the exact number of users PR brought to their Picture Playground site, an online store that allows users to personalize photos. Providing… Continued

Budget Problems from Mars, Merger Gaffs from Exxon

January 24th, 2000 by

From outer space to inner ranks, crisis was in the air last month. Most crises occur because the media "discovers" them. But the worst nightmare is when we alert the media and essentially say "watch… Continued

Launch a Press Conference That Presses the Right Buttons – Or Don’t

January 24th, 2000 by

When Oprah Winfrey took the witness stand in Amarillo, Texas, to defend her beef with the cattle industry, her PR counsel had no choice but to hold a press conference to answer the barrage of… Continued