Archive: December 1999

Digitally-Enhanced Budgets

December 13th, 1999 by

Say the word "Web" and communications executives see dollar signs. A majority (73%) of the senior communications execs who attended the Conference Board’s 1999 Corporate Image Conference last month said they expect next year’s corporate… Continued

2000: The End of PR as We Know It?

December 13th, 1999 by

Generic brands may be cheaper in the supermarket, but not in cyberspace. Last week the domain name business.com sold for a whopping $7.5 million. Now the URL PublicRelations.com is scheduled to hit the online auction… Continued

Health Plans Issued Call to Action To Become More Consumer-friendly

December 9th, 1999 by

When the American Association of Health Plans (AAHP) fired off a memo to its members last month on the need for improving business practices to "meet the fundamental test of public understanding," the bold tone… Continued

Industry Thought Leaders Speak Out On Year 2000 Image-shaping Issues

December 9th, 1999 by

With the Year 2000 just 22 days away, healthcare communicators can expect to be pulled in several challenging directions, from discussing patient quality initiatives and overcoming the managed care consumer backlash to promoting new patient… Continued

Public Health Campaign Solicits Illinois Provider Support

December 9th, 1999 by

Illinois hospitals are urged to participate in a public awareness campaign to support Hepatitis C education. Hepatitis C, regarded as a silent epidemic by industry experts, affects 4 million Americans – four times the number… Continued

Hospital Fundraising Benefits From E-Philanthropy

December 9th, 1999 by

The booming online holiday spending trends hold strong potential for hospital fundraising efforts. iGive.com, a top shopping-related charitable giving Web site, has helped several nonprofits raise more than $425,000 for charitable causes since its inception… Continued

Relationship Marketing Gets More Personal – and It Works

December 9th, 1999 by

Relationship marketing within the healthcare arena is one of the most dynamic ways to communicate with your current and potential customers. Done well with targeted, personal messages, one-on-one interactive communications help people change their behaviors,… Continued

Overhauling Outreach Efforts Boost CHIP Enrollment

December 9th, 1999 by

To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign used untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

Health Information Seekers Rely on Internet Most

December 9th, 1999 by

Although the pharmaceutical industry is spending billions of dollars on direct-to-consumer TV and print advertising, the Internet is the top communications medium for health information seekers, according to recent Cyber Dialogue research. Last year, pharmaceutical… Continued

New Yorkers Underestimate The HIV/AIDS Epidemic

December 9th, 1999 by

More than half of New York’s residents know one or more people who have died of AIDS or are currently living with AIDS or HIV, according to a survey by the Harlem Congregations for Community… Continued