Archive: December 1999

Say the word "Web" and communications executives see dollar signs. A majority (73%) of the senior communications execs who attended the Conference Board’s 1999 Corporate Image Conference last month said they expect next year’s corporate… Continued

Generic brands may be cheaper in the supermarket, but not in cyberspace. Last week the domain name business.com sold for a whopping $7.5 million. Now the URL PublicRelations.com is scheduled to hit the online auction… Continued

The booming online holiday spending trends hold strong potential for hospital fundraising efforts. iGive.com, a top shopping-related charitable giving Web site, has helped several nonprofits raise more than $425,000 for charitable causes since its inception… Continued

Relationship marketing within the healthcare arena is one of the most dynamic ways to communicate with your current and potential customers. Done well with targeted, personal messages, one-on-one interactive communications help people change their behaviors,… Continued

To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign used untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

Although the pharmaceutical industry is spending billions of dollars on direct-to-consumer TV and print advertising, the Internet is the top communications medium for health information seekers, according to recent Cyber Dialogue research. Last year, pharmaceutical… Continued

More than half of New York’s residents know one or more people who have died of AIDS or are currently living with AIDS or HIV, according to a survey by the Harlem Congregations for Community… Continued

Kaiser Permanente recently learned that when it comes to maternity care, female patients are most impressed with the skill, experience and training of its healthcare professionals. The integrated healthcare organization surveyed more than 1,000 female… Continued

When the American Association of Health Plans (AAHP) fired off a memo to its members last month on the need for improving business practices to "meet the fundamental test of public understanding," the bold tone… Continued

Hospital profit margins are continuing to decline steeply. In the second quarter of 1999, operating margins plummeted 50%, compared to the same period last year, according to a report by HBS International, a provider of… Continued