Say the word "Web" and communications executives see dollar signs. A majority (73%) of the senior communications execs who attended the Conference Board’s 1999 Corporate Image Conference last month said they expect next year’s corporate… Continued
Archive: December 1999
2000: The End of PR as We Know It?
December 13th, 1999 by PRNEWSGeneric brands may be cheaper in the supermarket, but not in cyberspace. Last week the domain name business.com sold for a whopping $7.5 million. Now the URL PublicRelations.com is scheduled to hit the online auction… Continued
Hospital Fundraising Benefits From E-Philanthropy
December 9th, 1999 by PRNEWSThe booming online holiday spending trends hold strong potential for hospital fundraising efforts. iGive.com, a top shopping-related charitable giving Web site, has helped several nonprofits raise more than $425,000 for charitable causes since its inception… Continued
Relationship Marketing Gets More Personal – and It Works
December 9th, 1999 by PRNEWSRelationship marketing within the healthcare arena is one of the most dynamic ways to communicate with your current and potential customers. Done well with targeted, personal messages, one-on-one interactive communications help people change their behaviors,… Continued
Overhauling Outreach Efforts Boost CHIP Enrollment
December 9th, 1999 by PRNEWSTo boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign used untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued
Health Information Seekers Rely on Internet Most
December 9th, 1999 by PRNEWSAlthough the pharmaceutical industry is spending billions of dollars on direct-to-consumer TV and print advertising, the Internet is the top communications medium for health information seekers, according to recent Cyber Dialogue research. Last year, pharmaceutical… Continued
New Yorkers Underestimate The HIV/AIDS Epidemic
December 9th, 1999 by PRNEWSMore than half of New York’s residents know one or more people who have died of AIDS or are currently living with AIDS or HIV, according to a survey by the Harlem Congregations for Community… Continued
Health Plan Measures Patients’ Satisfaction with Maternity Care
December 9th, 1999 by PRNEWSKaiser Permanente recently learned that when it comes to maternity care, female patients are most impressed with the skill, experience and training of its healthcare professionals. The integrated healthcare organization surveyed more than 1,000 female… Continued
Health Plans Issued Call to Action To Become More Consumer-friendly
December 9th, 1999 by PRNEWSWhen the American Association of Health Plans (AAHP) fired off a memo to its members last month on the need for improving business practices to "meet the fundamental test of public understanding," the bold tone… Continued
Hospital Margins Dip
December 9th, 1999 by PRNEWSHospital profit margins are continuing to decline steeply. In the second quarter of 1999, operating margins plummeted 50%, compared to the same period last year, according to a report by HBS International, a provider of… Continued