Archive: December 1999

Are Gifts Wasted on the Media?

December 20th, 1999 by

When it comes to promotional tchotchkes, every season is a season of giving. The PR industry spends $1 billion annually on "wearable" giveaways alone, typically T-shirts, hats and jackets, according to Angela West, a spokesperson… Continued

PR Strategies for Beating Those Rogue Web Site Blues

December 20th, 1999 by

The Internet isn’t all happy communities and smooth communication. It can host unsavory characters whose bandito intentions turn Web sites into corporate whipping posts. ‘Rogue Sites,’ as they are known, are digital peanut galleries whose… Continued

PR Friends of the Future

December 20th, 1999 by

It’s no secret that the Web is changing the very essence of PR. As direct communication between companies and consumers is gaining ground, politicians and the press are becoming "disintermediated," observes Evan Kraus, VP/director technology… Continued

Media Insight

December 20th, 1999 by

Teleconference Magazine www.teleconferencemagazine.com 201 East Sandpointe Suite 600 Santa Ana, CA 92707 Advanstar Communications purchased Teleconference magazine a year and a half ago. The bimonthly book targets corporate managers looking for cost-effective business solutions. At… Continued

It’s About Time…

December 20th, 1999 by

Timing is everything when it comes to making a successful media pitch. Catch a reporter at a bad time and you might as well be selling tickets to last year’s Super Bowl. That’s why Goldman… Continued

Email: We’re Number Two!

December 20th, 1999 by

Although journalists are becoming more receptive to email pitches, the Web still plays second fiddle to other pitch methods. Recent studies track how reporters and editors prefer to be contacted in various media organizations: Broadcast… Continued

Community Fundraiser Showcases Web Savvy, Saves Pets

December 20th, 1999 by

By the time the Washington Animal Rescue League (WARL) wagged its tail about turning 85 years old in October, the organization was looking to be viewed as a forward-thinking agency well positioned to run with… Continued

CEO Santa Hits the Road

December 20th, 1999 by

In today’s world, corporate reputation and strategic philanthropy go hand in hand. But Jeff Comment, CEO of Helzberg Diamonds, isn’t looking for tax breaks or corporate handshakes this holiday season. He’s eating milk and cookies.… Continued

Time for Platinum PR Awards

December 20th, 1999 by

If one of your PR campaigns this year knocked the socks off your competition, staved off a major crisis, or boosted your company’s reputation and bottom line, all the while proving PR’s worth, then be… Continued

Job Tracker

December 20th, 1999 by

Director of Public Relations Participate.com, the pioneer in online community management services located in Chicago’s Lincoln Park, is seeking an experienced director of public relations. The director of public relations will be responsible for developing… Continued