If one of your PR campaigns this year knocked the socks off your competition, staved off a major crisis, or boosted your company’s reputation and bottom line, all the while proving PR’s worth, then be… Continued
Archive: December 1999
CEO Santa Hits the Road
December 20th, 1999 by PRNEWSIn today’s world, corporate reputation and strategic philanthropy go hand in hand. But Jeff Comment, CEO of Helzberg Diamonds, isn’t looking for tax breaks or corporate handshakes this holiday season. He’s eating milk and cookies.… Continued
Community Fundraiser Showcases Web Savvy, Saves Pets
December 20th, 1999 by PRNEWSBy the time the Washington Animal Rescue League (WARL) wagged its tail about turning 85 years old in October, the organization was looking to be viewed as a forward-thinking agency well positioned to run with… Continued
Email: We’re Number Two!
December 20th, 1999 by PRNEWSAlthough journalists are becoming more receptive to email pitches, the Web still plays second fiddle to other pitch methods. Recent studies track how reporters and editors prefer to be contacted in various media organizations: Broadcast… Continued
It’s About Time…
December 20th, 1999 by PRNEWSTiming is everything when it comes to making a successful media pitch. Catch a reporter at a bad time and you might as well be selling tickets to last year’s Super Bowl. That’s why Goldman… Continued
Media Insight
December 20th, 1999 by PRNEWSTeleconference Magazine www.teleconferencemagazine.com 201 East Sandpointe Suite 600 Santa Ana, CA 92707 Advanstar Communications purchased Teleconference magazine a year and a half ago. The bimonthly book targets corporate managers looking for cost-effective business solutions. At… Continued
PR Friends of the Future
December 20th, 1999 by PRNEWSIt’s no secret that the Web is changing the very essence of PR. As direct communication between companies and consumers is gaining ground, politicians and the press are becoming "disintermediated," observes Evan Kraus, VP/director technology… Continued
PR Strategies for Beating Those Rogue Web Site Blues
December 20th, 1999 by PRNEWSThe Internet isn’t all happy communities and smooth communication. It can host unsavory characters whose bandito intentions turn Web sites into corporate whipping posts. ‘Rogue Sites,’ as they are known, are digital peanut galleries whose… Continued
Job Tracker
December 20th, 1999 by PRNEWSDirector of Public Relations Participate.com, the pioneer in online community management services located in Chicago’s Lincoln Park, is seeking an experienced director of public relations. The director of public relations will be responsible for developing… Continued
Irony Alert
December 20th, 1999 by PRNEWSFor those whose holiday motto is, "all I want for Christmas is accolades," Marcus & Co. offers the 2000 Marketing with Honors directory, a guide offering details about 350 international awards competitions, including eligibility rules,… Continued