Archive: November 1999

If you want to get the honest lowdown from teens about their sexual activity, tobacco and drug use, and diet and exercise, a computer program may be the most effective tool. Kaiser Permanente has developed… Continued

The Win Sometimes first-runner-ups get a chance to take center stage, which is what happened when The MWW Group was selected in September to handle media relations for the 1999 National Conference on Women and… Continued

In the world of public relations, what have we found that our clients – and the public – value most? Creativity? This is important, but not always central to success. Big ideas? Though they are… Continued

While there’s no magic bullet outreach technique that motivates health plan members to be more proactive about managing diabetes, an integrated and aggressive patient education approach can achieve impressive results. Last year, when Blue Cross… Continued

Obese African-American women tend to be predisposed to hypertension-induced heart failure, according to a study conducted at the University of North Carolina. This population needs immediate outreach on controlling their hypertension, say the study’s authors.… Continued

Over the next few years there will b a "race for permission" among marketers who are expected to spend $1 billion on previously approved consumer email promotions by 2001, according to a study by IMT… Continued

Small and medium-size companies tend to be unwilling to provide health coverage to their employees because it is too pricey, according to a study by the Kaiser Family Foundation and the American Hospital Association’s Health… Continued

If you aren’t convinced that healthcare information seekers are intense users of the Internet, a recent online breast cancer campaign may boost your conviction. Last month, a first-of-its-kind partnership among WebMD, Health-South and Tenet Healthcare… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

HealthQuest Magazine 200 Highpoint Drive, #215 Chalfont, PA 18914 When the surgeon general recently identified the healthcare areas where racial disparities are most prevalent, the news provided exciting hooks for communicators to pitch minority-focused stories.… Continued