Archive: November 1999

PERMISSION EMAIL PROMOTIONS GET BEST RESPONSE

November 11th, 1999 by

Over the next few years there will b a "race for permission" among marketers who are expected to spend $1 billion on previously approved consumer email promotions by 2001, according to a study by IMT… Continued

OBESE BLACK WOMEN AT HIGHER RISK OF HEART FAILURE

November 11th, 1999 by

Obese African-American women tend to be predisposed to hypertension-induced heart failure, according to a study conducted at the University of North Carolina. This population needs immediate outreach on controlling their hypertension, say the study’s authors.… Continued

TELEPHONE SURVEY REVEALS KEY BARRIERS TO DIABETIC SCREENINGS

November 11th, 1999 by

While there’s no magic bullet outreach technique that motivates health plan members to be more proactive about managing diabetes, an integrated and aggressive patient education approach can achieve impressive results. Last year, when Blue Cross… Continued

INCORPORATE THE QUIET POWER OF EDITORIAL INTO PR CAMPAIGNS

November 11th, 1999 by

In the world of public relations, what have we found that our clients – and the public – value most? Creativity? This is important, but not always central to success. Big ideas? Though they are… Continued

SECOND-CHOICE AGENCY EARNS FIRST-RATE PR REPUTATION

November 11th, 1999 by

The Win Sometimes first-runner-ups get a chance to take center stage, which is what happened when The MWW Group was selected in September to handle media relations for the 1999 National Conference on Women and… Continued

TEENS OPEN UP TO COMPUTERS

November 11th, 1999 by

If you want to get the honest lowdown from teens about their sexual activity, tobacco and drug use, and diet and exercise, a computer program may be the most effective tool. Kaiser Permanente has developed… Continued

SMALL BUSINESSES STRUGGLE WITH HEALTH COVERAGE

November 11th, 1999 by

Small and medium-size companies tend to be unwilling to provide health coverage to their employees because it is too pricey, according to a study by the Kaiser Family Foundation and the American Hospital Association’s Health… Continued

BREAST CANCER CAMPAIGN HARNESSES WEB’S ABILITY TO PROMOTE SCREENINGS

November 11th, 1999 by

If you aren’t convinced that healthcare information seekers are intense users of the Internet, a recent online breast cancer campaign may boost your conviction. Last month, a first-of-its-kind partnership among WebMD, Health-South and Tenet Healthcare… Continued

MEDIA MOVES

November 11th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

TEST DRIVE SYNDICATED ADS IF NEW CREATIVE IS BUSTING YOUR BUDGET

November 11th, 1999 by

Champagne taste, beer budget isn’t a bad marketing predicament to be in if you’re considering syndicated advertising materials. Given the climate of ever-tightening healthcare marketing budgets, more and more hospitals are finding themselves in the… Continued