Digital media measurement firm Media Metrix has expanded its reach across another border, this time expanding into the Canadian market. The firm partners with ComQUEST Research to form Media Metrix Canada. (Media Metrix, 212/515-8700, www.mediametrix.com)
Archive: November 1999
Make Someone Happy
November 1st, 1999 by PRNEWSA verbal thank you is a good reward for quality work, but respondents to American Express Incentive Services survey would prefer a trip to the destination of their choice. Verbal pats on the back, job… Continued
Bumping the Dues at PRSA
November 1st, 1999 by PRNEWSIn a move that failed to topple mountains or seriously affect the alignment of the universe, PRSA members voted by a nearly 4-to-1 margin to increase dues to $225 from $175 at the organization’s annual… Continued
Focus on Internet Community, Content At PRSA Conference
November 1st, 1999 by PRNEWSANAHEIM Calif. – PR is about to get a new shot at glory. Gone are the days of explaining its function to management or having the uninformed confuse it for advertising. The Internet, with its… Continued