Below are the winners of PRSA's Silver Anvil awards, announced June 10. Look for coverage of some of these winning campaigns in future issues of PR NEWS.
"BEST OF" SILVER ANVIL AWARD
Independent Pilots Association, Louisville, Ky., with Manning, Selvage & Lee, Washington, DC
"Back to Back": How the Independent Pilots Association Fought UPS... and Won
COMMUNITY RELATIONS
Business/Manufacturing
Oak Tree Farm Dairy, Inc., East Northport, N.Y., with Epoch 5 Marketing, Inc., Huntington, N.Y.
"Rebuilding the Oak Tree Dairy"
Government
Community Relations Office, City of Tacoma, Tacoma, Wash. "The Collectors"
INSTITUTIONAL PROGRAMS
Business/Manufacturing
Eastman Kodak Company, Rochester, N.Y., with Shandwick, N.Y., "Creating Confidence in a Corporate Turnaround"
Business/Services
Frank Russell Company, Tacoma, Wash., "For Sale: National Family Business of the Year"
Government
Ministry of Finance & Economy, Government of Korea, Seoul, Korea with Burson-Marsteller,
New York, N.Y., "Restoring Economic Confidence in Korea during the Asian Financial Crisis"
Associations
Independent Pilots Association, Louisville, Ky. with Manning, Selvage & Lee, Washington, DC, "Back to Back"
Nonprofit Organizations
YMCA of the USA, Chicago, "The Nation's Report Card"
SPECIAL EVENTS & OBSERVANCES (SEVEN OR FEWER DAYS)
Business/Manufacturing
Department 56, Inc., Eden Prairie, Minn., with Carmichael Lynch Spong, Minneapolis, "A Royal Celebration"
Business/Services
Washington Mutual, Seattle, with Rogers & Associates, Los Angeles, "WaMoola Madness: America Meets the New $20"
Government
U.S. General Services Administration, Washington, DC with Hill and Knowlton, Inc., Washington, DC and Trade Center Management Associates, "Positioning Campaign and Dedication of the Ronald Reagan Building and International Trade Center"
Associations/Nonprofit Organizations
National Fire Protection Association, Quincy, Mass.
"Fire Prevention Week 1998 'Fire Drills: The Great Escape!'"
SPECIAL EVENTS & OBSERVANCES (MORE THAN SEVEN DAYS)
Business/Manufacturing
Just Born, Inc., Bethlehem, Pa., with Gillespie, Lawrenceville, N.J., "At 75, Just Born Comes of Age"
Government
Puget Sound Environmental Quality Agencies, Seattle, Wash., with Elgin DDB, Seattle, "Grasscycling Gives You Mower For Less"
Associations/Nonprofit Organizations
Port Discovery: The New Kid Powered Museum in Baltimore, Baltimore, Md., with Trahan, Burden & Charles, Baltimore, "Grand Opening Port Discovery: The New Kid Powered Museum in Baltimore"
PUBLIC SERVICE
Business
The Servel Corrective Action Committee/Gould Electronics, Inc., Eastlake, Ohio, with The James J. Roop Company, Cleveland, "When Reliability Becomes a Liability: Servel Gas Refrigerators"
Government
Illinois Department of Public Health, Springfield, Ill., with Golin/Harris International, Chicago, "Respect Your Mind, Protect Your Body"
Associations
American Association of Clinical Endocrinologists, Jacksonville, Fla., with Fleishman-Hillard, Inc., New York, "Beating the Thyroid Blues"
Partnerships
National SAFE KIDS Campaign, Washington, DC, and Johnson & Johnson, New Brunswick, N.J., with Greer, Margolis, Mitchell, Burns & Associates, Inc., Washington, D.C.
PUBLIC AFFAIRS
Business/Manufacturing
Ryobi North America, Anderson, S.C., with Imre & Associates, Towson, Md., "Ryobi 4-Cycle: The Future is Clear"
Associations
Internet Council of Registrars (CORE), Geneva, Switzerland, with The Gable Group, San Diego, "Reversing and Mobilizing Worldwide Opinion on Internet Governance"
Nonprofit Organizations
Safety for Highway 170 Citizens Committee, Beaufort, S.C., with Chernoff/Silver & Associates, Inc., Hilton Head, S.C. "Vote Yes, Highway 170"
MARKETING CONSUMER PRODUCTS
Healthcare
Astra Zeneca, P.L.C., Wayne, Pa., with Ketchum, New York, N.Y. and London "The HOT Study: Turning Up the Heat on High Blood Pressure with Felodipine"
Technology
Voyetra Turtle Beach, Inc., Yonkers, N.Y., with Buck & Pulleyn, Inc., Rochester, N.Y., "Turtle Beach Montego A3DXstream Launch"
Food & Beverage
McNeil Consumer Healthcare, Fort Washington, Pa., with Hill and Knowlton, Inc., New York, "Benecol Pre-Launch: Laying the Foundation for a Phenomenon"
Packaged Goods
Schering-Plough, Liberty Corner, N.J., with Fleishman-Hillard, Inc., New York, "Bringing High Blood Pressure Patients In From the Cold"
Other
Blockbuster, Dallas, Texas, "Titanic Video Launch"
MARKETING CONSUMER SERVICES
Travel and Tourism/Hospitality
Princess Cruises, Los Angeles, with Porter Novelli, New York, "Cruise Business Is Big Business"
Healthcare Services
PATH, Seattle, Wash., with Elgin DDB, Seattle, Wash.
"Increasing Access to Emergency Contraception"
Technology
San Diego Association of Governments with Frank Wilson & Associates, "FasTrak Launch on the I-15 Express Lanes"
Financial Services
Colorado Student Obligation Bond Authority, Denver, with KostkaGleason Communications, Inc., Denver, "Colorado Prepaid Tuition Fund - 'Educate Our Kids'"
Other
City of Grand Rapids Recycling, Grand Rapids, Mich., with Straightline Public Relations, Grand Rapids, Mich., "Waste Not. City of Grand Rapids Recycling Program"
MARKETING BUSINESS TO BUSINESS
Products
ESAB Welding & Cutting Products, Florence, S.C., with Sawyer Riley Compton, Atlanta, "Building the ESAB Brand"
Other
BASF Corporation, Research Triangle Park, N.C., with Fleishman-Hillard, Inc., Kansas City, Mo.
"UNRC: Keeping Cotton King"
GLOBAL COMMUNICATIONS
Lucent Technologies, Caribbean and Latin America
"Lucent Branding Success in Latin America - An Integrated Approach"
CRISIS COMMUNICATIONS
Business
Federal Express, Memphis, Tenn., with Ketchum, New York, "Defending FedEx's Reliability: Absolutely, Positively, Whatever it Takes"
Government
Covington Independent Public Schools, Covington, Ky., with Environmental Technologies & Communications, Inc., Cincinnati, "Regaining Public Confidence: Asbestos Scare at Latonia Elementary"
Associations/Nonprofit Organizations
Oregon Coast Aquarium, Newport, Ore., with Conkling Fiskum & McCormick, Inc., Portland, Ore.,"Protecting Keiko and Oregon Coast Aquarium"
INTERNAL COMMUNICATIONS
Business (fewer than 10,000 employees)
Ketchum, Pittsburgh, Pa., "Ketchum Goes Primetime: Introduction of 1999 Employee Benefits"
INVESTOR RELATIONS
Companies with sales up to $500 million
The Children's Place, West Caldwell, N.J., with Morgen-Walke Associates, Inc., New York, "Mending a Broken IPO"
MULTICULTURAL PUBLIC RELATIONS
Business
Schering-Plough, Kenilworth, N.J., with Edelman Public Relations Worldwide, New York, N.Y.
"Allergies En Espanol"
Associations/Government/Nonprofit Organizations
The American Cancer Society with Matlock & Associates, Inc., "Tell-A-Friend Program"
INTEGRATED COMMUNICATIONS
Consumer Products
Maxwell House Coffee, Tarrytown, N.Y., with Ketchum, New York, "Maxwell House Build A Home America"
Consumer Services
Washington Hospital Center, Washington, DC, with Crofton Communications, Crofton, Md., "Listen to Your Heart: Women at Risk"
Business to Business
i2 Technologies, Irving, Texas, with Ketchum, Pittsburgh, Pa., "Making the Supply Chain Industry Revolve Around PLANET"