Archive: December 1998

With all the opportunities that exist during this time of year, there also are obstacles. Here are some things to think about before you start creating your program: Competition: During the holidays, you are competing… Continued

With sleigh bells ringing and families mingling, the holiday season has arrived. So in an environment cluttered with stories about festive foods, perfect gifts and must-have toys, is there room for healthcare holiday campaigns? Believe… Continued

Sizable corporate donations often come from individuals and corporations who have a "natural involvement with the hospital" via the executive board, says Robert Meyer, director of development for UCLA’s Medical Sciences, which recently received $25… Continued

When Mattel Inc. recently donated $25 million to the UCLA Children’s Hospital – the largest corporate donation ever given to a children’s hospital – the gift resulted in a prominent branding coup. The hospital was… Continued

DTC Advertising Is Ineffective In contrast to several studies which indicate a growing awareness of brand name drugs through DTC advertising campaigns, a new study finds few consumers respond favorably to the multi-million dollar marketing… Continued

Pediatric hospitals can make sure their patients get an opportunity to speak to old St. Nick through a unique holiday videophone promotion, "Call Santa." Sponsored by 8×8, a Las Vegas manufacturer of video conferencing systems,… Continued

When hospitals make technological advancements in care delivery, the PR challenge is in how to best position the breakthrough for print and broadcast journalists. Broadcast reporters, in particular, need a captivating visual image of the… Continued

To better compete with food baskets and other seasonal promotional items, Forum Health Hillside Rehabilitation Hospital in Warren, Ohio, sent its key referral sources holiday pre-paid phone cards. The five-minute cards are "useable" gifts rather… Continued

Due to our winter publishing schedule, this will be your last issue of 1998. Look for our next issue, Jan. 7. Have a prosperous and healthy holiday season.

ARRIVALS Healthcare IS/IT Market Reporter: Jodi Kaste, editor. Phone: 732-292-1100; Fax: 732-292-1111 Journal of the American Medical Association: Deborah Cook, MD, consulting editor; Mike Mitka, associate editor/medical news and perspective; Ronna Henry Siegel, MD, contributing… Continued