Archive: October 1998

Calendar

October 12th, 1998 by

October 15, "CPR2 (Communications Products & Resources) Vendor Fair," PRSA/North Texas Chapter, Cityplace Conference Center, Lakewood, 817/858-6088. October 17-20 , "National Conference," Public Relations Society of America, Boston, 212/955-2230, http://www.prsa.org. October 20-21, "1998 Marketing Conference,"… Continued

Case Study Public Education: Civil Engineers Pave Road to Sturdier Future

October 12th, 1998 by

In early 1998, amid debate on how to allocate a projected $1 trillion budget surplus while Congress sat on transportation and school reconstruction funding bills, the American Society of Civil Engineers (ASCE) yearned to assert… Continued

Trends & Ideas

October 12th, 1998 by

If you’ve ever wondered just how many readers you’re reaching when a story is placed in a major publication, the following chart from The Delahaye Group helps put that question to rest: Publication Total Visibility… Continued

TACTICS

October 12th, 1998 by

Radio Media Tours (RMT) can maximize exposure and minimize expenses, says Berkshire Marketing Group (BMG). BMG has found that a RMT is a cheaper compliment to the already popular and effective Satellite Media Tours (SMT).… Continued

TRENDS

October 12th, 1998 by

Reaching "key media" doesn’t mean targeting only those publications with the highest circulation, but those wielding the most influence with industry movers and shakers. Focusing on these critical publications can be the answer to getting… Continued

-30-

October 12th, 1998 by

Has the Clinton crisis been covered too much, or not enough? Opinions flared last week at a Washington, D.C. forum where major media movers like Newsweek Investigative Reporter Michael Isikoff and David Maraniss, of the… Continued

ARRIVALS

October 12th, 1998 by

Seventeen Patrice Adcroft is the new editor in chief of replacing Meredith Berlin who is will now be PRIMEDIA’s development director. Reach her at 212/407-9700. Internet Shopper Bruce Cordingly, assistant editor, joins the publication. Reach… Continued

INTERNAL MOVES

October 12th, 1998 by

Varbusiness Robert DeMarzo, formerly editor-in-chief, is now publisher. Reach him at 516/733-8641. American Medical News Greg Borzo, formerly business technology and health science editor, is now health/science editor. Reach him at 312/464-4429. American Journal of… Continued

DEPARTURES

October 12th, 1998 by

David Greising, bureau manager/Atlanta, leaves Business Week. Jim Regan, links producer, leaves Christian Science Monitor. Keith Powers, managing editor, leaves Fast Company. Karen Carrillo, assistant editor; Hakhi Alakhun El, associate editor/applications development; and Caryn Gillooly,… Continued

ROLODEX UPDATE

October 12th, 1998 by

Smart Reseller Channel Editor John Moore’s phone number is (703) 266-6376. Nation’s Health The publication’s Web site is http://www.aph.org. Software Magazine The publication’s new phone number is (508) 624-9700. The new fax number is (508)… Continued