Archive: October 1998

In early 1998, amid debate on how to allocate a projected $1 trillion budget surplus while Congress sat on transportation and school reconstruction funding bills, the American Society of Civil Engineers (ASCE) yearned to assert… Continued

October 15, "CPR2 (Communications Products & Resources) Vendor Fair," PRSA/North Texas Chapter, Cityplace Conference Center, Lakewood, 817/858-6088. October 17-20 , "National Conference," Public Relations Society of America, Boston, 212/955-2230, http://www.prsa.org. October 20-21, "1998 Marketing Conference,"… Continued

IR Traffic Jumps 53 Percent The Asian economic crisis and the recent focus on the International Monetary Fund keep investment-related news front and center in high-profile global circles, but a new study shows that the… Continued

If you’ve ever wondered just how many readers you’re reaching when a story is placed in a major publication, the following chart from The Delahaye Group helps put that question to rest: Publication Total Visibility… Continued

Details on pitching an op-ed editor at key media outlets. Circulation Daily, M-F, 240,170; Sunday, 303,106 Contact Jane Pope, Op-Ed Page Editor Address P.O. Box 30308, Charlotte, NC 28230 Phone /Fax Phone: 704/358-5017 Fax: 704/358-5022… Continued

Although pitching to this internationally-known business newspaper may seem intimidating, take comfort in the fact that reporters and editors in the American bureaus are an easy reach. You don’t have to break the bank in… Continued

Anyone in PR knows how bristling news of an accident can be. Often a company spends years in court and millions on corrective measures to pull out of a crisis. Indeed, they often finally pay… Continued

The move announced this spring to abolish the PR sequence at the University of Maryland has been quashed. The decision, met with a groundswell of industry opposition, resulted in an endorsement from Provost Gregory Geoffroy… Continued

The Year 2000 computer crisis is the topic of a one-day forum sponsored by PR NEWS and APCO Associates, Feb. 22, 1999, at the Capital Hilton in Washington, D.C. Corporate communicators and Y2K experts will… Continued

Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer & Merck. Great compensation. Fax resume and salary history to E. Wise… Continued