New System Provides ‘Anonymous’ HIV Test Results To encourage more people to get tested for HIV and other sexually transmitted diseases (STDs), a new high-tech data management system promises to keep sensitive test results from… Continued
Archive: October 1998
Ad Abstract: High-risk Newborn Center Celebrates 30th Anniversary
October 15th, 1998 by PRNEWSTo celebrate 30 years of delivering high-risk newborns, The Newborn Center at The Regional Medical Center at Memphis launched an awareness and fundraising campaign in July that raised awareness of the Center’s unique value to… Continued
Develop Corporate/Product Identity with Brand Marketing
October 15th, 1998 by PRNEWSBrand marketing is a powerful tool for setting a company -or product -apart from the pack. Powerful brands such as Saturn, Starbucks [SBUX], Microsoft [MSFT], Coke [KO], Advil, Viagra and Disney stand out as leaders… Continued
HMOs Fill Domestic Violence Void with Physician Education
October 15th, 1998 by PRNEWSA handful of health plans are addressing domestic violence with a community outreach model that combines early detection initiatives with counseling services. This program is the brainchild of Victims Services, a New York-based advocacy organization… Continued
On The Pulse: Healthcare Trends & Surveys
October 15th, 1998 by PRNEWSHospital Ad Budgets Jump 13% Hospital ad expenditures are up in spite of managed care’s cost-cutting and belt-tightening. Commercial advertising budgets jumped 25 percent in 1997 from 1996 and another 13 percent in 1998 from… Continued
HMO Accused of False Advertising
October 15th, 1998 by PRNEWSThe American Psychological Association (APA) and its affiliate, the California Psychological Association, have filed a lawsuit against Aetna U.S. Healthcare alleging that the HMO advertises better mental healthcare benefits than it actually offers. The suit,… Continued
Conn. Hospitals Brace for Deep Staff Cuts, Dramatic Reorganizations
October 15th, 1998 by PRNEWSConnecticut hospitals are among the latest to be squeezed by deep cutbacks in government funding, significant cost-saving initiatives by managed care organizations and new competition from for-profit surgical centers. Area hospitals hit hardest include Waterbury… Continued
M&A Watch: An Eye On Healthcare Merger Communications
October 15th, 1998 by PRNEWSWho: United Healthcare Services, a subsidiary of United Healthcare Corp. acquires HealthPartners of Arizona (HPA), headquartered in Phoenix. HPA is among the fastest growing health plans in the state with more than 680,000 members. When:… Continued
Job Tracker
October 15th, 1998 by PRNEWS2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued
High Consumer Cry for Alternative Care Drives HMOs to Integrate
October 15th, 1998 by PRNEWSThe time to integrate alternative healthcare services into traditional HMO care has arrived, according to two major studies conducted by alternative care providers this year. The most recent nationwide survey by the Stanford Center for… Continued