Archive: October 1998

HMO Accused of False Advertising

October 15th, 1998 by

The American Psychological Association (APA) and its affiliate, the California Psychological Association, have filed a lawsuit against Aetna U.S. Healthcare alleging that the HMO advertises better mental healthcare benefits than it actually offers. The suit,… Continued

Conn. Hospitals Brace for Deep Staff Cuts, Dramatic Reorganizations

October 15th, 1998 by

Connecticut hospitals are among the latest to be squeezed by deep cutbacks in government funding, significant cost-saving initiatives by managed care organizations and new competition from for-profit surgical centers. Area hospitals hit hardest include Waterbury… Continued

M&A Watch: An Eye On Healthcare Merger Communications

October 15th, 1998 by

Who: United Healthcare Services, a subsidiary of United Healthcare Corp. acquires HealthPartners of Arizona (HPA), headquartered in Phoenix. HPA is among the fastest growing health plans in the state with more than 680,000 members. When:… Continued

Job Tracker

October 15th, 1998 by

2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued

High Consumer Cry for Alternative Care Drives HMOs to Integrate

October 15th, 1998 by

The time to integrate alternative healthcare services into traditional HMO care has arrived, according to two major studies conducted by alternative care providers this year. The most recent nationwide survey by the Stanford Center for… Continued

On The Pulse: Healthcare Trends & Surveys

October 15th, 1998 by

Hospital Ad Budgets Jump 13% Hospital ad expenditures are up in spite of managed care’s cost-cutting and belt-tightening. Commercial advertising budgets jumped 25 percent in 1997 from 1996 and another 13 percent in 1998 from… Continued

HMOs Fill Domestic Violence Void with Physician Education

October 15th, 1998 by

A handful of health plans are addressing domestic violence with a community outreach model that combines early detection initiatives with counseling services. This program is the brainchild of Victims Services, a New York-based advocacy organization… Continued

Develop Corporate/Product Identity with Brand Marketing

October 15th, 1998 by

Brand marketing is a powerful tool for setting a company -or product -apart from the pack. Powerful brands such as Saturn, Starbucks [SBUX], Microsoft [MSFT], Coke [KO], Advil, Viagra and Disney stand out as leaders… Continued

Ad Abstract: High-risk Newborn Center Celebrates 30th Anniversary

October 15th, 1998 by

To celebrate 30 years of delivering high-risk newborns, The Newborn Center at The Regional Medical Center at Memphis launched an awareness and fundraising campaign in July that raised awareness of the Center’s unique value to… Continued

The News Monitor

October 15th, 1998 by

New System Provides ‘Anonymous’ HIV Test Results To encourage more people to get tested for HIV and other sexually transmitted diseases (STDs), a new high-tech data management system promises to keep sensitive test results from… Continued