Archive: October 1998

If you’re heading to the Public Relations Society of America’s annual conference Oct. 18-20 in Boston, you’ll have ample opportunity to learn about how you should interface with the media as well as new trends… Continued

The PR world will congregate this week for the Public Relations Society of America’s International Conference in Boston, Oct 18-20. This will prove to be an important event for national trade association PRSA, because a… Continued

NEW YORK – Judging by the standing-room-only crowd at the Publicity Club of New York’s "Working with Morning Show TV Producers" luncheon, even seasoned PR professionals have yet to crack the code for getting their… Continued

PUBLIC RELATIONS Strong writer, publicist skills, recent experience. Send or fax samples to Attn: Public Relations, Pres., BN Group, 13 Emery Ave., Randolph, N.J. 07869 or Fax 973/366-5667. PUBLIC RELATIONS PROFESSIONALS The American Bar Association… Continued

ON THE RADAR SCREEN Sexually Frank Campaign Nets DeLaunay Some Flack Sometimes you have to endure some licks to make headway for a client, DeLaunay/Phillips learned. The Seattle-based PR firm knew it would spark some… Continued

GENERAL Aaron D. Cushman and Associates, Inc., Chicago, to manage public awareness campaign for Coldwell Banker Residential Brokerage, Chicago. The Aker Partners, Washington, D.C., adds two higher education clients: National Associations of Students Financial Aid… Continued

Working in PR outside of the U.S. and outside of the familiarity of Western culture requires an insider’s understanding of heated cultural, political and economic issues of which many communications executives have only marginal knowledge.… Continued

Nine days before the 1997 Super Bowl XXXI held in New Orleans, Stella Foods, makers of Frigo Cheese string cheese, decided to join the branding circus of other companies competing for promotional exposure during this… Continued

October 20: "Cracking Creativity: The Secrets of Creative Genuis," American Marketing Association, D.C. Chapter, Washington, D.C., 703/533-3100. October 20-21: "1998 Marketing Conference," The Conference Board, Waldorf-Astoria, New York, 212/339-0232. October 21: "Managing PR in the… Continued

PR Agencies Using Net To Research Issues Industry trends show PR agencies are using the Net to gather background and track issues just as exhaustively as journalists. Based on about 200 responses to a poll… Continued