Archive: October 1998

Facing the Future: PRSA Conference Begins Oct. 18th

October 19th, 1998 by

The PR world will congregate this week for the Public Relations Society of America’s International Conference in Boston, Oct 18-20. This will prove to be an important event for national trade association PRSA, because a… Continued

Dealing with the Media

October 19th, 1998 by

If you’re heading to the Public Relations Society of America’s annual conference Oct. 18-20 in Boston, you’ll have ample opportunity to learn about how you should interface with the media as well as new trends… Continued

Media Insight: Newsweek.com

October 19th, 1998 by

http://www.newsweek.com Joining the ranks of other major news publications going online, Newsweek.com launched Oct. 4 giving the PR world some additional pitching opportunities. The full magazine content is available weekly, with daily updates to Periscope,… Continued

Media Bites

October 19th, 1998 by

The skinny on getting placement for your organization Key Contacts: Links Magazine Online Purcell Enterprises P.O. Box 7628 Hilton Head Island, SC 29938 http://www.linksmagazine.com Designed for the avid and affluent golfer, Links online, launched Aug.… Continued

Trends & Ideas

October 19th, 1998 by

PR Agencies Using Net To Research Issues Industry trends show PR agencies are using the Net to gather background and track issues just as exhaustively as journalists. Based on about 200 responses to a poll… Continued

Calendar

October 19th, 1998 by

October 20: "Cracking Creativity: The Secrets of Creative Genuis," American Marketing Association, D.C. Chapter, Washington, D.C., 703/533-3100. October 20-21: "1998 Marketing Conference," The Conference Board, Waldorf-Astoria, New York, 212/339-0232. October 21: "Managing PR in the… Continued

Case Study: Cheese Maker Turns Super Bowl Fans, Media into ‘String Heads’

October 19th, 1998 by

Nine days before the 1997 Super Bowl XXXI held in New Orleans, Stella Foods, makers of Frigo Cheese string cheese, decided to join the branding circus of other companies competing for promotional exposure during this… Continued

PR In Emerging Markets Influenced By Emotionally Charged Issues

October 19th, 1998 by

Working in PR outside of the U.S. and outside of the familiarity of Western culture requires an insider’s understanding of heated cultural, political and economic issues of which many communications executives have only marginal knowledge.… Continued

Case Study: Cheese Maker Turns Super Bowl Fans, Media into ‘String Heads’

October 19th, 1998 by

Nine days before the 1997 Super Bowl XXXI held in New Orleans, Stella Foods, makers of Frigo Cheese string cheese, decided to join the branding circus of other companies competing for promotional exposure during this… Continued

Industry News

October 19th, 1998 by

ON THE RADAR SCREEN Sexually Frank Campaign Nets DeLaunay Some Flack Sometimes you have to endure some licks to make headway for a client, DeLaunay/Phillips learned. The Seattle-based PR firm knew it would spark some… Continued