Archive: October 1998

Public Relations Strong writer, publicist skills, recent experience. Send or fax samples to Attn: Public Relations, Pres., BN Group, 13 Emery Ave., Randolph, N.J. 07869 or Fax 973/366-5667. Public Relations Professionals The American Bar Association… Continued

Digging for Dirt Disgruntled customers and chagrined former-employees can take their gripes to a worldwide audience not just via e-mail, but by creating whole new Web site just to slam your corporate reputation. Untied.com, a… Continued

One of the most difficult aspects of PR in an emerging market is ensuring that your staff, client list and business infrastructure are secure when so many variables – from economics to elections – affect… Continued

The Internet’s Lessons About Crises Ruining Bill Clinton’s life was not enough for Independent Counsel Kenneth Starr. The traffic jam caused by the release of his report online has made my working life miserable. For… Continued

When Brussels-based Adamson Associates was acquired by BSMG Worldwide a year ago, founder Paul Adamson brought to the table a certain acumen. It wasn’t among the trend-driven proficiencies, such as Internet or IR savvy, so… Continued

Nine days before the 1997 Super Bowl XXXI held in New Orleans, Stella Foods, makers of Frigo Cheese string cheese, decided to join the branding circus of other companies competing for promotional exposure during this… Continued

October 20: "Cracking Creativity: The Secrets of Creative Genuis," American Marketing Association, D.C. Chapter, Washington, D.C., 703/533-3100. October 20-21: "1998 Marketing Conference," The Conference Board, Waldorf-Astoria, New York, 212/339-0232. October 21: "Managing PR in the… Continued

PR Agencies Using Net To Research Issues Industry trends show PR agencies are using the Net to gather background and track issues just as exhaustively as journalists. Based on about 200 responses to a poll… Continued

The skinny on getting placement for your organization Key Contacts: Links Magazine Online Purcell Enterprises P.O. Box 7628 Hilton Head Island, SC 29938 http://www.linksmagazine.com Designed for the avid and affluent golfer, Links online, launched Aug.… Continued

http://www.newsweek.com Joining the ranks of other major news publications going online, Newsweek.com launched Oct. 4 giving the PR world some additional pitching opportunities. The full magazine content is available weekly, with daily updates to Periscope,… Continued