Archive: October 1998

November 9-11 Health Insurance Association of America’s Change, Challenge, and Opportunity: Charting a Course for the 21st Century annual forum. Coronado, Calif. 202/824-1787. November 12-13 IBC USA Conference’s Latin Health Care Summit, Building Successful Private/Public… Continued

Seniors Roll Up Sleeves For ‘Drive-Through’ Flu Shots To prepare mobility-impaired seniors for the flu season, St. Joseph Healthcare in Albuquerque, N.M., reached out by getting seniors to "drive-through" for their annual flu shots. The… Continued

When disaster strikes, hospital communicators need to do a better job of addressing the barrage of media inquiries and assessing their risks before intense public scrutiny occurs. Of course there is no way to anticipate… Continued

October 25-27 "Linking Shareholders for Civic Society," Independent Sector, Denver, Adam’s Mark Hotel, 800/444-2326. October 30 "Intranet Communication Planning: Critical Solutions for Employee Communication," The Conference Board, The Roosevelt Hotel, New York, 212/339-0345. November 2… Continued

If you work for a food/beverage or tobacco company and you’re looking for new ways to communicate benefits programs to employees, a just-released study may give you some much-needed fodder to plug your employer as… Continued

The skinny on getting placement for your organization New Los Angeles Times edition targets D.C., New York and Northern California. On Oct. 5, the Times launched a new daily National Edition including sections devoted to… Continued

ESPN 935 Middle Street Bristol, Conn. 60610 Expect to try several times if you’re hoping to pitch an idea over the phone to a real person – not to voicemail. But once you reach an… Continued

As a communicator, your organization or your clients most likely will be affected by the Year 2000 computer glitch. The Y2K bug is not just an IT problem, and your role now and post-Y2K is… Continued

The PR bull market gave way to another deal last week when Ogilvy PR purchased Alexander Communications, one of the PR high rollers in technology. Ogilvy estimates it will bring in between $75 and $80… Continued

BOSTON – PR firm CEOs, government spokespersons, and academics researching the communications field all are wrestling with the place of PR in a future filled with an explosion of technology and interdependent global economies. The… Continued