Archive: October 1998

Job Tracker

October 29th, 1998 by

2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued

Mark Your Calendar

October 29th, 1998 by

November 9-11 Health Insurance Association of America’s Change, Challenge, and Opportunity: Charting a Course for the 21st Century annual forum. Coronado, Calif. 202/824-1787. November 12-13 IBC USA Conference’s Latin Health Care Summit, Building Successful Private/Public… Continued

The News Monitor

October 29th, 1998 by

Seniors Roll Up Sleeves For ‘Drive-Through’ Flu Shots To prepare mobility-impaired seniors for the flu season, St. Joseph Healthcare in Albuquerque, N.M., reached out by getting seniors to "drive-through" for their annual flu shots. The… Continued

Media Insight

October 26th, 1998 by

ESPN 935 Middle Street Bristol, Conn. 60610 Expect to try several times if you’re hoping to pitch an idea over the phone to a real person – not to voicemail. But once you reach an… Continued

Media Bites

October 26th, 1998 by

The skinny on getting placement for your organization New Los Angeles Times edition targets D.C., New York and Northern California. On Oct. 5, the Times launched a new daily National Edition including sections devoted to… Continued

Market Research: Study Shows Food, Beverage Cos. Let ‘Em Go Easy

October 26th, 1998 by

If you work for a food/beverage or tobacco company and you’re looking for new ways to communicate benefits programs to employees, a just-released study may give you some much-needed fodder to plug your employer as… Continued

Calendar

October 26th, 1998 by

October 25-27 "Linking Shareholders for Civic Society," Independent Sector, Denver, Adam’s Mark Hotel, 800/444-2326. October 30 "Intranet Communication Planning: Critical Solutions for Employee Communication," The Conference Board, The Roosevelt Hotel, New York, 212/339-0345. November 2… Continued

Case Study

October 26th, 1998 by

Nelson Doesn’t Just Blow Smoke in Clean Air Campaign Federal laws may start in Washington but they don’t often stop there. Beginning several years ago, the San Diego County Air Pollution Control District (APDC) decided… Continued

A Forum To Help You Prepare For The Y2K Communications

October 26th, 1998 by

As a communicator, your organization or your clients most likely will be affected by the Year 2000 computer glitch. The Y2K bug is not just an IT problem, and your role now and post-Y2K is… Continued

Ogilvy Acquires Alexander

October 26th, 1998 by

The PR bull market gave way to another deal last week when Ogilvy PR purchased Alexander Communications, one of the PR high rollers in technology. Ogilvy estimates it will bring in between $75 and $80… Continued