Archive: October 1998

Managed Care Marketing Opps

October 1st, 1998 by

Wellness Yearbook Highlights Promotion Strategies; Internet Directory Features 10,000 Products Wellness and prevention are hot areas where industry communicators are being challenged to heighten awareness and improve consumer behavior. A new resource, the Wellness Program… Continued

In-house Database Software Gives Marketers Competitive Edge

October 1st, 1998 by

Information is power. But searching for the right healthcare data can be time-consuming and cumbersome. Today’s business executives typically spend 75 percent of their time looking for pertinent market information and 25 percent analyzing it,… Continued

Selling PR’s Worth With Reach and Frequency Analyses

October 1st, 1998 by

What is PR’s value to the bottom line? This is a frequently asked question by pharmaceutical marketers, and PR professionals must be able to provide a realistic response. One suggestion is to talk in advertising… Continued

Customized Marketing Solutions Generate $7M Investment Capital

October 1st, 1998 by

One-to-one marketing, a popular industry buzz phrase, recently caught the attention of the investment community with profitable results. Last month, MicroMass Communications, a provider of healthcare-focused relationship marketing solutions, generated $7 million in investment capital… Continued

On The Pulse: Healthcare Trends & Surveys

October 1st, 1998 by

Calif. Tobacco Program Loses Impact After Initial Launch The California Tobacco Control Program, which initially demonstrated impressive results by boosting the rate of decline in cigarette consumption, now is barely making a difference, according to… Continued

Consumer Reports: ‘Quality’ Missing

October 1st, 1998 by

The industry is falling short of providing consumers with an effective gauge to assess healthcare quality, says the October issue of Consumer Reports (CR), indicating communicators need to better define quality. In its investigative study,… Continued

The News Monitor

October 1st, 1998 by

AIDS Activists Protest New Drug Pricing Chanting angry statements like "We die! They make money!" more than 150 members and supporters of the AIDS activist group, ACTUP Philadelphia, circled DuPont Pharmaceuticals’ corporate headquarters in Wilmington,… Continued

Media Insight: The Plain Dealer

October 1st, 1998 by

1801 Superior Avenue, Cleveland, OH 44114 Cleveland is one of the nation’s meccas for healthcare with two top hospitals in its backyard – The Cleveland Clinic and University Hospitals, so getting ink in The Plain… Continued

Job Tracker

October 1st, 1998 by

Account Executive Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

Mark Your Calendar

October 1st, 1998 by

October 7: Healthcare Businesswomen’s Association’s Controversies in Women’s Healthcare conference. West Canshohocken, Pa. 610/941-5600. October 11-13: The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. October 28-30: The… Continued