Archive: October 1998

Reinventing Brands

October 5th, 1998 by

While BM Realigns Executive Staff, Ketchum Drops PR From Name Burson-Marsteller isn’t the only PR firm reinventing how it is perceived both internally and externally. Ketchum, which also is owned by a holding company, just… Continued

Calendar

October 5th, 1998 by

October 7-9 "The Third Annual Strategic Public Relations Conference," IABC and Lawrence Ragan Communications, Inc., Chicago Hilton and Towers Hotel, 800/878-5331. "Communications in a Complex World," the Public Relations Institute of America, Marriott Surfers Paradise… Continued

Media Insight

October 5th, 1998 by

Profit Magazine Address: 500 Oracle Parkway Redwood Shores, CA 94065 Not all software technologies are equal – and editors at Profit plead with PR folks, "look at the magazine." If you have a client whose… Continued

Forget Wall $treet – Think Corporate Reputation if You’re Worried About Rumors

October 5th, 1998 by

Company execs who think their worst nightmare is a rumor among stockholders may need a wake-up call. Just-released research by the Institute for Public Relations on the incidence and impact of corporate rumors shows that… Continued

Just In…

October 5th, 1998 by

Op-Ed Editors Weather the Worst Of Scandal Effects You may be one of the many in PR who has had enough of the Starr Report and the Clinton/Lewinsky matter, but trust us when we tell… Continued

BM CEO to Head Y&R Advertising; Other Executive Changes in the Mix

October 5th, 1998 by

In a move to bring about increased synergy between holding company Young & Rubicam Inc.’s advertising and PR operations, subsidiary Burson-Marsteller’s CEO Thomas Bell Jr. will become worldwide chairman and CEO of Young & Rubicam… Continued

Weaving Your Way Through Understanding The Wide, Wide World of the Web

October 5th, 1998 by

The convergence of technology with every single business sector and its infusion into our own personal lives has prompted a sea of change in how we, as professional communicators, must approach our work on a… Continued

Industry News

October 5th, 1998 by

On the Radar Screen A Reminder: Edit, Edit and then Re-Edit Three press releases that came our way last week stopped us in our tracks. The cry in the newsroom was "What were they thinking?"… Continued

JobTracker

October 5th, 1998 by

Account Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

You Have 451 Days TO Figure It Out

October 5th, 1998 by

The Year 2000 computer crisis is the topic of a one-day forum sponsored by PR NEWS and APCO Associates Feb. 22, 1999, at the Capital Hilton in Washington, D.C. Corporate communicators and Y2K experts will… Continued