Archive: October 1998

If it’s been a while since you’ve taken your crisis plan for a test drive, pull it out and evaluate its performance in addressing your hospital’s risks and vulnerabilities, particularly during intense media scrutiny. Andrea… Continued

The Win Mathews Media Group (MMG), a healthcare PR firm in Rockville, Md., was awarded a five-year, $6.3 million contract in June to support the Office of Communications arm of the National Institute of Allergy… Continued

Xpedite Systems, an information distribution company in Eatontown, N.J., recently launched BANNERfx, a customized fax program that delivers high-quality graphics for healthcare professionals. The system was recently used by Healthcare Communications Group, a medical education… Continued

Agreements between healthcare product manufacturers and independent sales agents can potentially violate federal anti-kickback laws. These laws make it a crime to knowingly and willfully offer, pay, solicit, or receive any compensation to induce referrals… Continued

In one year, St. Joseph Healthcare System, has shaken the Albuquerque, N.M., market up with "Sister Rosalie," its outspoken brand-building icon. Ironically, the 95-year-old Catholic provider was deemed "a silent giant that is completely unpositioned"… Continued

Rx Drugs Getting Comparable OTC Brand Awareness Prescription drugs are achieving the same level of consumer awareness as over-the-counter drugs largely due to the FDA’s relaxed guidelines for television advertising, according to a new survey… Continued

More than 371 counties nationwide will witness a mass exodus from Medicare risk HMOs, according to The Managed Care Information Center (MCIC), an Internet-based healthcare publisher and market research company in Manasquan, N.J. These terminations… Continued

Healthcare communicators realize that the Year 2000 bug is not just an IT problem, and your role now and post-Y2K is crucial. To gauge how prepared your organization is consider the following questions featured in… Continued

America’s Health Network 2500 Universal Studios Plaza Orlando, FL 32819 If you’ve got a great story to tell you don’t have to beat the door down to get America’s Health Network (AHN) producers to consider… Continued

2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued