Archive: October 1998

On The Pulse: Healthcare Trends & Surveys

October 29th, 1998 by

Rx Drugs Getting Comparable OTC Brand Awareness Prescription drugs are achieving the same level of consumer awareness as over-the-counter drugs largely due to the FDA’s relaxed guidelines for television advertising, according to a new survey… Continued

Take Control of Your Image During Hospital Disasters, Media Scrutiny

October 29th, 1998 by

When disaster strikes, hospital communicators need to do a better job of addressing the barrage of media inquiries and assessing their risks before intense public scrutiny occurs. Of course there is no way to anticipate… Continued

Revamping Your Crisis Plan

October 29th, 1998 by

If it’s been a while since you’ve taken your crisis plan for a test drive, pull it out and evaluate its performance in addressing your hospital’s risks and vulnerabilities, particularly during intense media scrutiny. Andrea… Continued

Agency’s Technical Capability Wins $6.3M Government Contract

October 29th, 1998 by

The Win Mathews Media Group (MMG), a healthcare PR firm in Rockville, Md., was awarded a five-year, $6.3 million contract in June to support the Office of Communications arm of the National Institute of Allergy… Continued

Hot Tools

October 29th, 1998 by

Xpedite Systems, an information distribution company in Eatontown, N.J., recently launched BANNERfx, a customized fax program that delivers high-quality graphics for healthcare professionals. The system was recently used by Healthcare Communications Group, a medical education… Continued

Sales Agents Can Avoid Problems with Anti-Kickback Laws

October 29th, 1998 by

Agreements between healthcare product manufacturers and independent sales agents can potentially violate federal anti-kickback laws. These laws make it a crime to knowingly and willfully offer, pay, solicit, or receive any compensation to induce referrals… Continued

Catholic Hospital Carves Out Identity with Bold Sisterly Charm

October 29th, 1998 by

In one year, St. Joseph Healthcare System, has shaken the Albuquerque, N.M., market up with "Sister Rosalie," its outspoken brand-building icon. Ironically, the 95-year-old Catholic provider was deemed "a silent giant that is completely unpositioned"… Continued

Savvy Marketing Strategies Can Salvage Medicare Plans, Lessen Risk

October 29th, 1998 by

More than 371 counties nationwide will witness a mass exodus from Medicare risk HMOs, according to The Managed Care Information Center (MCIC), an Internet-based healthcare publisher and market research company in Manasquan, N.J. These terminations… Continued

Y2K Crisis Planning

October 29th, 1998 by

Healthcare communicators realize that the Year 2000 bug is not just an IT problem, and your role now and post-Y2K is crucial. To gauge how prepared your organization is consider the following questions featured in… Continued

Media Insight

October 29th, 1998 by

America’s Health Network 2500 Universal Studios Plaza Orlando, FL 32819 If you’ve got a great story to tell you don’t have to beat the door down to get America’s Health Network (AHN) producers to consider… Continued